Editor in Chief, Executive Chef:
Ayinde Howell is a fourth generation entrepreneur, executive vegan chef, actor, musician, writer and founder of Howell, born in a small town called Tacoma, Washington, is a lifelong vegan who started practicing yoga with his family at the age of ten. He has a background in a variety of vegan fare covering soul food, raw, and new American. It was in Seattle where he got his start as co-owner of Hillside Quickies Vegan Sandwich Shop, an offshoot of the family business. “The Shop” became a popular lunch spot know for blasting hip hop during the crowded rushes and was frequented by notable industry clients like The Roots, Saul Williams, Common, Blackalicious and the Erykah Badu when their respective tours came through town.

Currently Ayinde is a caterer, freelance executive chef and green entrepreneur consultant in New York City, NY.

2015: Top 5 Vegan Summer Skin Must-Haves

Alright, this is what we’ve been waiting for. Get your best glow, freshest skin, and summertime scents right here. “Too Faced” Chocolate Soleil Matte Bronzer...more

A Dairy of Veg to Vegan: Is It Vegan? Now You Know.

Well, I’ve done it. I have been a vegan for a full week now. Take that, nonbelievers! ...more

Leila’s Roasted Vegetable Lasagna

As I’m sure you know, lasagna can seem a little long winded, especially when you see it written down, but bare with me! Just think of it as 3 stages, veggies in tomato sauce, white sauce, and assembling! You will need: x1 medium Eggplant (Aubergine) A block of vegan cheese (put as much as you want on top!) x3 cloves of garlic (no smooching after for 3-4 hours) x1 jar of passata (About 500g) 1 Cup of water x2 red onion x2 cups of cherry tomatoes (280-300g) x1 red ...more

The 90′s May Have Rocked, But Did They Have…

The 90′s and early 2000′s certainly had their moments. (The bittersweet pain of Delia’s going out of business is still fresh in my brain.) But since we can’t go back in time, let’s look at why today rocks so much more. Plus, iTunes sells Britney, N’sync, Smashing Pumkins and Alanis, so you will make it ....more

The Lusty Vegan: 5 Romantic Spring Getaways

Spring has sprung! As the weather warms and people bravely peel back their sweaters, the travel bug is starting to bite. If you’re looking to take a romantic trip this spring, below are my top five picks for swoon-worthy romantic cities in the US – with vegan eats, of course! ...more

Will Travel For Vegan Food: Book Talk

At 16, her family adapted to a completely vegetarian diet. Within the next few years, her parents had become fully vegan. And after college, she committed herself to the vegan transition ....more

Wellness Wednesday: A Vegan’s Cheesy Superfood

Jacob Powers, iEG contributor Let’s be honest with each other: nutritional yeast is the sh*t. More than just a superfood, nutritional yeast should be deemed, officially, a “Power Food.” “Food” yeast is a deactivated form of Sacchromyces Cervisiae– yes, the same yeast used in its active form to brew beers and wines. It comes in the form of powder or flakes at nearly every grocery store and is severely dense in nutrients ....more

Foodie Tuesday Food Porn Alert: 9 Smokin’ Recipes for National Grilled Cheese Month!

Grilled cheese is basically an American cultural institution. I mean, you remember your first gooey, buttery bite, don’t you? Earth spun just a little bit slower that day, as you struggled against all your instincts to inhale the sandwich in one mouthful… Or maybe, you don’t remember…but that’s okay ....more

Leila’s Lemon, Mint & Pea Brown Rice Risotto

Now, this is probably the healthiest risotto you’ll ever have. A light, fresh alternative, perfect for dining al fresco! The creaminess of the peas is going to do all the hard work for you, so just sit back, relax and wait 30 years for the brown rice to cook ....more

Top Vegan Summer Beauty MUST HAVES

Cover FX Cover Drops Dewy, glowy, healthy looking skin is always a great accessory. Cover FX has taken the guesswork out of finding the foundation you want… by letting YOU create it! With the new...more