Editor in Chief, Executive Chef:
Ayinde Howell is a fourth generation entrepreneur, executive vegan chef, actor, musician, writer and founder of Howell, born in a small town called Tacoma, Washington, is a lifelong vegan who started practicing yoga with his family at the age of ten. He has a background in a variety of vegan fare covering soul food, raw, and new American. It was in Seattle where he got his start as co-owner of Hillside Quickies Vegan Sandwich Shop, an offshoot of the family business. “The Shop” became a popular lunch spot know for blasting hip hop during the crowded rushes and was frequented by notable industry clients like The Roots, Saul Williams, Common, Blackalicious and the Erykah Badu when their respective tours came through town.

Currently Ayinde is a caterer, freelance executive chef and green entrepreneur consultant in New York City, NY.

VEGAN-tine’s Day BEST Cocoa-Covered Gifts and Treats

Stop those V-Day haters and grumpypusses in their tracks this Valentine’s. ...more

The Lusty Vegan: 9 Reasons to Date a Vegan

Image by Geoff Souder Below are a handful of reasons you should date a vegan, and none of them have to do with our affinity for all things kale. 1. Sure, there is a ton of vegan junk food, (like Oreos and Thin Mints), but a plant-based diet tends to be healthier overall, which means there’s a good chance your vegan takes good care of their body. Translation: We look great naked. 2 ....more

7 Tips for Vegans in the Netherlands

(This is where I live right now.) I have the pleasure of spending the next three months in the town of Well, in the province of Limburg in the Netherlands- where a normal diet consists largely of cheese, meat, and bread. ...more

Rita’s Pita Pizza

We don’t need to mess with dough! Here’s an easy way to make a quick, vegan-friendly pizza, with any toppings you want- as long as they fit on the pita! Pita pizza can be easy, versatile, and delicious! ...more

Fresh Faced Beauty tips & tricks

People have asked me why I write about food, when my job is to write about beauty. ...more

The Lusty Vegan: Crowdfunded Wearable Sex Toy Closes Pleasure Gap

Crowd funding isn’t just for indie films and EPs anymore. In the past few years, everyone from hot sauce companies to clothing manufacturers have been turning to crowdfunding platforms to make their creative visions a reality. (Cough, I successfully funded my first feature film on Kickstarter in 2013.) But how about crowdfunding sex toys? ...more

Fashion Friday: Cornelia Guest

Designer Cornelia Guest bridges the gap between high-end fashion and cruelty-free hippie style with her newest vegan line featured on Project Gravitas. The New York-based socialite, who was named “Debutante of the Decade” in 1986 during the International Debutante Ball and counts some of the most illuminating cultural figures past and present as good friends (Truman Capote and Andy Warhol frequented her family parties back when Guest was just a teenager), has since embraced her passion for all things cruelty-free and created several product lines that project her chic stance on veganism and animal-friendly fashion. Guest designs a vegan handbag line which is carried by Bloomingdales, a vegan cookie line, a vegan catering and events company, plus she authored a cookbook in 2012 called “Cornelia Guest’s Simple Pleasures: Healthy Seasonal Cooking & Easy Entertaining.” Her most recent endeavor is a capsule collection of cruelty-free jackets with socially conscious online clothing brand, Project Gravitas ....more

New Year New Food: Food Trends 2015

Kicking off the new year in good health is important, and so is maintaining your positive streak into 2015. ...more

My Meatless Life: Shepherd’s Pie Recipe

It’s freezing outside- everywhere. In fact, when it goes down to 60 degrees here in LA, some nights I feel like I’m in the frozen tundra! ...more

The Lusty Vegan: 3 Things to Do with Your Sig O This Year

By now you’re probably seriously sick of 2015 listicles. I know I am! That being said, here’s a rundown of things you should do with your partner this year and every year, because other than the fuck-ton of movies coming out, there’s really not much special about 2015. 1 ....more