BlogHer '13 Agenda

Click here for Sessions-at-a-Glance

The preliminary agenda for BlogHer '13 is below! Speakers for the event can be found here, and a detailed timeline of additional program announcements can be found here.

Pre-Conference Events: Thursday, July 25, 2013
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9:00am - 5:00pm Pathfinder Day at BlogHer '13
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Taking place on Thursday, July 25th, Pathfinder Day was created to help answer an ongoing, consistent question that we, as bloggers, often face: Where do I go from here?

 

 

HealthMinder Day at BlogHer '13
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From community support to the latest tools and tech in online and social health, HealthMinder Day is a day of inspiration, education, and connection. HealthMinder Day '13 is scheduled on July 25, 2013, one day before BlogHer '13, at the Chicago Sheraton Hotels and Towers. Attendees enjoy a full day of content focused on physical, mental, and social health & wellness, as well at intimate networking and up-close and personal access to relevant sponsors and brands.

Viewfinder Day at BlogHer '13
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Viewfinder Day seeks to step beyond our Photo and Video track at BlogHer '13 and dive deep into the interests, needs, and future of photography and video mediums in the digital space. Attendees will enjoy a full day of higher skill-level education and intimate networking with peers and thought leaders, learn the latest tools and trends, and bring your visual-blogging goals into focus.

Learn more about Viewfinder Day here.

Register for Viewfinder Day here.

Learn about our unique sponsorship opportunites here.

6:00pm - 9:00pm Evening at the Expo
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Evening at the Expo is the official kick-off of BlogHer '13. Join our exhibiting sponsors in our Expo Hall for food, drinks, and fun on Thursday night as we celebrate the start of the 9th Annual BlogHer Conference! 

8:00pm - 10:00pm Share and Be Shared Welcome Reception, brought to you by Daily's, Dodge, and Samsung
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10:00pm - 12:00am The 7th Annual People's Party
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The 7th Annual People's Party is about both the tribed and the tribeless. It's about all of us coming together. It's about Power to the People...and that means all the people, no matter your blogging topic, level of experience, or community.

Day 1: Friday, July 26, 2013
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7:30am - 8:30am Breakfast
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At McCormick Place
BlogHer Newbie Breakfast
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BlogHer welcomes our new attendees to a breakfast dedicated just to you! Meet at McCormick Place to spend some time with other attendees just as nervous and excited as you are. Grab a plate, make a buddy, and kick your conference off on the right foot.

We'll offer you some helpful tips to get the most out of your conference experience, walk you through the program, the sponsors, and the social ecosystem of BlogHer '13.

8:30am - 10:00am Welcome, Kick-off Keynote with Ree Drummond, and Speed Dating, BlogHer Style
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BlogHer '13 opens at McCormick Place with a welcome from BlogHer's Co-founders, and then we turn the mic over to Ree Drummond of The Pioneer Woman, who will deliver an instructive visual retrospective of her blog's evolution and take questions in an informal Q&A, including community questions. After her keynote, Ree will jump-starting a BlogHer conference tradition: Speed Dating, BlogHer-Style.

10:00am - 10:30am Break
10:30am - 12:00pm Breakout #1
Beginner Marketing & Monetization | Workshop: Marketing 101
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10:30-12:00 | Marketing 101
This 90-minute crash course in marketing will give you the tools, show you the rules, and teach you the lingo you’ll need to work within the marketing ecosystem and monetize your blog like the pros.

Instructor: Deb Arora

Advanced Marketing & Monetization | Workshop: Quantify Your ROI to Customers
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10:30-12:00 | Frame your blogging & social media activity and results as measurable successes.

Instructor: Julie Yamamoto

Beginner Tools & Technology | Workshop: Move Your Blog to Wordpress
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A step-by-step guide to moving your blog to a self-hosted Wordpress site – without losing your images, your feeds, your comments, or your mind.

Instructor: Kelly Phillips

Advanced Tools & Technology | Presentation: Grow and Monetize Your Email List / Roundtable: A Case for Podcasting
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10:30-11:00 | Grow Your Email List, Build Relationships, and Monetize Your Blog or Business
This two-part presentation will first teach you the mechanics and psychology of getting people to opt into your email list, and then delves into building up those email relationaships, and ends with tips to monetize your email lists.

Instructor: Laura Fuentes

11:15-12:00 | A Case for Podcasting
For your consideration: Video may be the golden-haired online media child right now (note our own Photo/Video track and new Viewfinder Day as evidence) but podcasting has been continuing to steadily grow ever since its inception a decade ago. This session will explore how podcasting (still) enhances your content,  increases your engagement, and creates huge opportunities for you and your blogs.

Panelists: Lian Dolan and Lindsay LaVine
Moderator: Deborah Shane

 

Photo | Presentation: Find Your Instagram Style / Roundtable: A Thousand Words
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10:30-11:00 | Find Your Instagram Style
Learn how to creative a cohesive storyboard with a unique narrative flow, to monetize the most intimate and authentic moments of your life.

Instructor: Morgan Shanahan

11:15-12:00 | A Thousand Words
Explore composition and framing, the premeditated creation of a photo, and how science and technology overlap with art to capture the most stunning moments.

Panelists: Danielle Tsi, Jenika McDavitt, and Lucy Hewett

Interest & Identity | Presentation: What Type of Social Media Leader Are You? / Roundtable: Beyond the Vertical, Into the Niche
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10:30-11:00 | What Type of Social Media Leader Are You?  

Regardless of your blogging topic, there are numerous ways to define your style of blogging and the kind of leadership you want to bring to your readers. Define your purpose to smooth your path.

Instructor: Ananda Leeke

11:15-12:00 | Beyond the Vertical, Into the Niche
With armies of new parent bloggers, food bloggers, and every other kind of blogger coming into the blogosphere every year, how narrow do you go? And in that sea of bloggers, how do you continue to find your own community? 

Panelists: Anjum Nayyar, Carleen Coulter, Feminista Jones, and Tracy Sestili
Moderator: Christina Brown

Politics & Activism | Presentation: Ad Hoc Advocacy vs. Non-Profit Structure / Roundtable: What You Learn When You Speak Out
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10:30-11:00 | Ad Hoc Advocacy vs. Non-Profit Structure
What it takes to create a non-profit organization to formally support the causes you’ve been advocating for on your blog, and the change it enables.

Instructor: Deb Rox

11:15-12:00 | What You Learn When You Speak Out
A series of poignant vignettes from BlogHer community members who have suddenly been thrust into the most unimaginable situations. How they coped, and what they learned about online community and advocacy.

Presenters: Adria Richards, C.J.'s Mom, and Mir Kamin
Moderator: Denise Tanton

Writing - Pitch & Publish | Presentation: Turning Blog Posts into Published Essays / Roundtable: Anatomy of Humor Writing
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10:30-11:00 | Turning Blog Posts into Published Essays
Learn how personal essays are typically structured, including how to craft a great opening paragraph and keep the story engaging ‘til the bitter end.

Instructor: Rita Arens

11:15-12:00 | Anatomy of Humor Writing
Humor writing is serious business. What reads as stream of consciousness or wildly improvisational is often edited and re-edited... honed into a sharp comic weapon that will leave you helpless with laughter. Hear from the humorists; you may laugh, but you will definitely approach your next humor piece with a new perspective.

Panelists: Elizabeth Jayne Liu, Georgia Getz, and Krista Burton
Moderator: Pat Dunnigan

Room of Your Own | Roundtable: Shedding the Façade and Writing Our Vulnerable Truth / Presentation: Is Self-Publishing for You?
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10:30-11:15 | Shedding the Façade and Writing Our Vulnerable Truth
In a world where judgment is rapid fire, the survival instinct we're born with is to not appear vulnerable. Join bloggers who have shed the façade. Rather than private struggles, and only working through life's questions within an inner circle, they have created strong, supportive communities. By bringing their truth -- sharing 100 percent of themselves, through working out depression histories, struggles with finding a community, with deciding what is right and what is wrong, by taking on less than popular stances, these bloggers have found strength where most expect vulnerability. We each hunger for connection, and connection comes from sharing our honest, vulnerable selves.

Panelists: Alexandra Rosas and Erin Margolin

 

11:15-12:00 | Is Self-Publishing for You?
Curious about self-publishing? Not sure if it’s the right choice for you? The publishing landscape has changed radically, and eBooks make self-publishing more economical than ever. Learn tips and tricks, and discover the good, the bad, and the ugly from veteran self-publishers to help you decide if this new, exciting route is right for you.

Instructors: Jen Mann, Lela Davidson, and Robin O'Bryant

Sponsored Sessions | Roundtable: Healthy Habits That Will Change Your Life, brought to you by Simply Saline
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BlogHer '13 Sponsor Simply SalineThings that keep us feeling tired, tethered or just plain unwell are everywhere – some unseen and some too obvious to ignore. From failing to wash our hands to poor eating practices, it’s all too easy to adapt unhealthy habits that can have lasting effects on our health. Dr. Travis Stork, ER physician and host of "The Doctors," joins home organization guru and lifehack Andrew Mellen, health and lifestyle inspiration Erika Nicole Kendall, writing and fitnesses instructor Kymberly Williams-Evans, and real food champion Lisa Leake to share simple, yet impactful changes that can (and will!) change your life. From incorporating drug-free products like nasal mists into your daily routine to practicing breathing exercises to help you power down at the end of the day, we’ll discuss ways the smallest changes can produce big results!

 

Style Mini-Con: The Business of Blogging - and - Being a Man of Style in the Blogosphere, brought to you by Monster
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10:30-11:30 – Style bloggers are building rich, full careers, leveraging their online platform, but not relying solely on it. Patrice Yursik from AfrobellaGabi Gregg from Gabifresh, and Natalia Simmons from Ma Nouvelle Mode are branching out and leveling up their game. Lesley Pinckney moderates this discussion.

11:30-11:50 – Stacy Morrison sits down for a one to one interview with storyteller and culture curator Marcus Troy, to discuss blogging, style, and future trends in both arenas. This interview is brought to you by Monster Cable.

Geek Bar
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10:30-11:10:


11:20-12:00
 


Writing Lab
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  • Narrative Non-Fiction Writers Group (Memoirist)
  • How-To Writers Group (Expert Platform Nonfiction) with Lindsay Lefevere
  • Advocacy & Persuasive Writing Group (Social Good) with Jeannette Kaplun
  • Sex & Erotica Group with Mona Darling
  • Finish that Manuscript with Susan Goldberg
Sponsored Sessions | Roundtable: Youth Sports Safety and Female Fandom, brought to you by NFL
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Dallas Cowboys Executive Vice President and NFL Foundation chairman Charlotte Jones Anderson will be joined by Dr. Elizabeth Pieroth, a head injury consultant for the Chicago Bears, Amanda Rodriquez from Dude Mom, Shaneika Dabney from Chicks in the Huddle, and Sarah Braesch from Draft Day Suit to discuss the the multi-dimensional issues of the modern female football fan and mom. The panel will include discussion of the proven rewards of sports participation, the importance of parental involvement, and what every parent should know before sending their kids out on the playing field.

12:00pm - 2:30pm Birds of a Feather Lunch, and Keynote Conversation with Guy Kawasaki
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After the Birds of a Feather Lunch at McCormick Place, technology evangelist, entrepreneur, and author Guy Kawasaki will sit down for an interactive conversation about his vision of "artisanal publishing", his perspective as both investor and entrepreneur, and how, as the man who created the role of technology evangelist, he has evolved from Apple evangelist to Android evangelist.

2:30pm - 4:00pm Breakout #2
Beginner Marketing & Monetization | Presentation: Contests on Social / Roundtable: Good to Great: Sponsored Posts
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2:30-3:00 | Contests on Social
Discover the scheduling, monetary, and legal demands of running contests on social media.

Instructor: Sandra Fathi

3:15-4:00 | Good to Great: Sponsored Posts
There is a way to write a sponsored post that keeps your clients happy and your readers engaged. Learn how to incorporate creativity, storytelling, authenticity, SEO, FTC disclosures, and more for incredible sponsored posts.

Panelists: Carmen Staicer and Gigi Ross

Advanced Marketing & Monetization | Presentation: Outsourced / Roundtable: Blog for Sale
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2:30-3:00 | Outsourced
Discover what parts of your blog or online business can (and should) outsource. Learn what it takes to successfully contract-out part of your blogging work.

Instructor: Meagan Francis

3:15-4:00 | Blog for Sale
What to know when considering selling your blog or brand. Understanding, terms, valuation, and other complexities of blog exit strategies.

Panelists: Cheryl Contee, Krizia aka Miss K, and Lindsay Ferrier

Beginner Tools & Technology | Presentation: Wordpress Plugin Essentials / Roundtable: Girls Code
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2:30-3:00 | Wordpress Plugin Essentials 
The Wordpress plugins you definitely want to be using, and why.

Instructor: Luvvie Ajayi


3:15-4:00 | Girls Code
Learn why teaching our girls to code (and learning along side of them) is crucial, and the doors technical training opens for women of all ages.

Panelists: Amanda Spann, Kimberly Bryant, and Virgina DeBolt
Moderator: Nelly Yusupova

Advanced Tools & Technology | Workshop: Hot Mobile Sites: How to Get One via Responsive Content and Design
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2:30-4:00 | Hot Mobile Sites: How to Get One via Responsive Content and Design
Learn what responsive design is and why it matters to you, as well as how to think responsively and responsibly when it comes to your content strategy.

Instructors: Shannon Fisher and Steve Fisher

Photo | Workshop: DSLR Debrief
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2:30-4:00 | DSLR Debrief
Step away from your iPhone and learn (or remember!) how to take amazing photos with your DSLR.

Instructor: Amanda Green Bottoms

Interest & Identity | Roundtable: The UnMarketing Manifesto
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2:30-3:10 | The UnMarketing Manifesto
What does success look like if you aren’t seeking out advertisers? How do you use your voice to make it have the resonance and reach you need to create the success that matters to you? Defining the next steps of success without an editorial calendar or a business plan.

Panelists: Dresden Shumaker, Michelle of burghbaby.com, and Veronica Arreola
Moderator: Jenna Hatfield

Politics & Activism | Workshop: Fixing Education
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2:30-4:00 | Fixing Education
Whether you’re a teacher, a parent, or a citizen concerned about the future, we are all served by a strong educational system. Learn how education policy currently works at a local-to-national level, how you can get involved… and make a difference.

Instructors: Heather L. Barmore, Kelly Wickham, Sarah Wu, and Viviana Hurtado
Moderator: Cynthia Liu

Writing - Pitch & Publish | Workshop: Pitch Your Work for Publication - Two Parts
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2:30-3:10 | Pitching the Book Publisher (The Non-Fiction Book Proposal)
Break that book proposal down into manageable chunks. Overcome your proposal writing block, and learn how to effectively network to build the following you need.

Instructors: Mike Adamick and Sarah Granger

3:20-4:00 | Pitching the Periodicals (The Syndication Query)
Learn what on-and-offline editors are looking for in submissions to magazines and newspapers. Discover how to make the right contacts, and nurture them to keep the door open for future opportunities.

Instructors: Rosalind Cummings-Yeates and Tracy Beckerman

Room of Your Own | Presentation: Using Social Media Tools Without Being a Tool: Marketing and Promotion That Lifts the Community as a Whole / Roundtable: Blogging and Anonymity
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2:30-3:15 | Using Social Media Tools Without Being a Tool: Marketing and Promotion That Lifts the Community as a Whole
You love your blog. You want everyone else to love it, too. You want people to listen to you, because you're right about everything, of course. The problem is getting people's attention when everyone else is vying for it.  This session tackles the questions: What's the best way to promote our initiatives, activities, and writing without turning people off? How do you grow a loyal readership that will not only read your blog, but help you promote, too? How do you do all this without having to take a bleach bath each night to scrub your soul clean?  Learn from real-world examples of how to use the tools at your disposal, without being one.

Instructors: Lauren Marie Fleming and Shalini Miskelly

3:15-4:00 | Blogging and Anonymity
Bloggers have as many reasons for keeping their identities secret as they do for unmasking themselves. We’ll explore the reasons why some bloggers choose to remain cloaked in anonymity, while others eventually shed the shadows and open up to the public. We’ll also explore the psychology of the pseudonym – the trust issues, entertainment value, and voyeuristic guilty pleasure blogging anonymously provides us and our readers.  

Panelists: Leslie Marinelli and The Suniverse

Style Mini-Con: Rocking Your Otherness and The List
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3:20-4:00 – The List (and how to get on it): If there is one question we hear from bloggers covering this image- and access-conscious industry, it's "How do I get on *the* list?". We're bringing publishing, PR and brand perspectives to the table to give you an inside look at how it works. BlogHer editor-in-chief (and longtime women's magazine leader) Stacy Morrison moderates the insightful advice from Adrianna Giuliani from Devries Public Relations, Cristy Turner from Digital Brand Architects, and Genevieve Ascencio from Factory PR.

Sponsored Sessions | Roundtable: Glass Ceilings, Work-Life Balance and other Working Woman Worries, brought to you by Intel Media
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IntelGame-changing women executives have been hot news this year, and as head of Marketing at Intel Media and a former Disney and Apple senior leader, Courtnee Westendorf is one of those game-changing women who has reached the top of the corporate food chain. Courtnee will moderate a panel discussion packed with insights for working women including Jen Weigel from the Chicago Tribune, Lisa Belkin from Huffington Post, and Stacey Ferguson from Blogalicious and Justice Fergie. Informed by Courtnee's personal experience juggling life as a marketing executive and mom and joined by women at different stages of their career journey, this panel will deliver actionable tips for career success. Brought to you by Intel Media.

 

Geek Bar
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2:30-3:10

3:20-4:00
 
Writing Lab
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Sponsored Sessions | Roundtable: Modern Family, brought to you by USA Network
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According to the U.S. Census, only 4% of American families today consist of a married couple where the wife stays home, the husband works and their biological children are under 18. Never mind the Joneses, today’s homes are much more a family portrait that includes single moms, stay-at-home-dads, grandparents who are doubling as “new” parents, and a generation of "adult children" who have no immediate plans to leave home.

That might explain why the Dunphy's, Prichetts, and Tucker-Pritchetts of the hit TV series, "Modern Family" are some of the most beloved and relatable characters on all of television today. With "Modern Family," joining USA Network in cable syndication this Fall, NBCUniversal Integrated Media's research team took a deeper look at the 21st century family in a special edition of "The Curve Report."

USA Network is excited to bring this captivating research to BlogHer ’13 with an interactive panel celebrating the changing shape of the modern family.

Panelists: Elaine Ko, Melissa Lavigne-Delville, Casey Carey-Brown, Doug French, and Thien-Kim Lam
Moderator: Cat Greenleaf

4:00pm - 5:30pm Break
5:30pm - 6:30pm Voices of the Year Community Keynote
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Join us at the Sheraton Chicago for the Voices of the Year keynote - our 5th annual celebration of the work that touched us most deeply over the past year across the blogosphere. 100 extraordinary posts will be honored, and 12 bloggers will be invited to share their posts aloud on the keynote stage.
6:30pm - 11:00pm The Voices of the Year Reception
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Following the Community Keynote that closes conference proceedings on Friday, all of the Voices of the Year will be showcased at the Voices of the Year Reception. This reception is an opportunity for us all to recognize those whose self-expression was honored by committee and community. Every single Voice of the Year’s work will be featured, so you can spend some quality time getting to know the Voices that made us laugh, cry, and think really hard in 2013.

And if you’re inspired by the Community Keynote, we hope you will throw your hat in the ring to continue the live readings. For the first time this year, we will integrate the Open Mic Salon, hosted by Ann Imig of Listen to You Mother, into the Voices of the Year Reception, and will expand it to last longer, so more attendees can have their voices heard. Share your stories among friends in a warm, receptive environment.

And in case your self-expression has a bit more melody? The Voices of the Year Reception will transition from spoken word to musical storytelling, with Killer Karaoke hosted by Amy Windsor.

9:00pm - 12:00am Tribe Up Progressive Parties
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An evening of progressive parties hosted by members of the community and designed to help you spend quality time with your tribe. Yes, you can belong to multiple tribes. Yes, we love allies.

All community parties will be held in a variety of suites throughout the Sheraton Chicago. You can come and go amongst all the parties… you make your own “progressive party” schedule.

The Tribe Up Progressive parties include:

Day 2: Saturday, July 27, 2013
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9:00am - 10:30am Breakfast, and Interview with Sheryl Sandberg
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Saturday morning opens at McCormick Place with a one-on-one interview with Sheryl Sandberg, COO of Facebook and the best-selling author of Lean In: Women, Work, and the Will to Lead. Join Sheryl and BlogHer Co-founder and CEO Lisa Stone to explore how the concept of leaning in applies to a BlogHer audience rich with independent publishers, influencers, and creatives who are turning their passions into meaningful work that fits with their everyday lives..

Attendees are invited to stay after the keynote interview for a live preview of Lean In Circles.

10:30am - 12:00pm Breakout #1
Beginner Marketing & Monetization | Roundtable: Perfect Pitch / Presentation: Media Kits
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10:30-11:15 | Perfect Pitch
From your stats to your ‘special sauce’, learn what to include in a pitch to catch a potential partner/client’s attention and earn their business.

Panelists: Jenny Bradford, Joanne McGonagle, and Melissa Lanz

11:30-12:00 | Media Kits
A great media kit is one of the most essential tools’ in the monetizing blogger’s arsenal. Learn what brands and agencies look for in media kits, and find out how to create one that sells you and your blog!

Instructor: Jolawn Victor

Advanced Marketing & Monetization | Roundtable: Long-Term Relationships / Presentation: Outsourced
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10:30-11:15 | Long-Term Relationships
You’re already “dating” lots of brands, doing one-off or occasional activations. What if you want a commitment? Take an existing brand relationship to the next level to become a brand spokesperson, ambassador, or even employee.

Panelists: Kristin Hylek, Leah Ingram, Missy Maher, and Stephanie Hua

11:30-12:00 | Outsourced
Discover what parts of your blog or online business can (and should) outsource. Learn what it takes to successfully contract-out part of your blogging work.

Instructor: Meagan Francis

Beginner Tools & Technology | Workshop: Back to Basics SEO
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10:30-12:00 | Back to Basics SEO
Get back to basics and up to higher search rank with these SEO best practices.

Instructor: Elaine Griffin

Advanced Tools & Technology | Roundtable: App Development - Build or Buy? / Presentation: Disaster-Proof Your Blog
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10:30-11:15 | App Development - Build or Buy?
Understand the cost (in time, dollars, and aggravation) of building your own app vs hiring a developer, so you can decide how to best bring your app ideas to life.

Panelists: Jason Mayo and Maya Bisineer


11:30-12:00 | Disaster-Proof Your Blog
Reduce the odds of blog emergences like crashes, being hacked, losing your domain, and having your content scraped/stolen – and learn what to do when disaster strikes!

Instructor: Skye Kilaen

Video | Presentation: A Case For Video / Presentation: Five Vlogging Hang-Ups and How to Overcome Them
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10:30-11:15 | A Case for Video
Why video is the traffic driver of the future, and why you want to be making video.

Instructor: Sarah Penna

11:30-12:00 | Five Vlogging Hang-Ups and How to Overcome Them
Learn practical, physiological ways to overcome the five most common vlogging hang-ups.

Instructor: Katy Morgan

Interest & Identity | Roundtable: The UnMarketing Manifesto / Presentation: What Type of Social Media Leader are You?
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10:30-11:15 | The UnMarketing Manifesto
What does success look like if you aren’t seeking out advertisers? How do you use your voice to make it have the resonance and reach you need to create the success that matters to you? Defining the next steps of success without an editorial calendar or a business plan.

Panelists: Dresden Shumaker, Michelle of burghbaby.com, and Veronica Arreola
Moderator: Jenna Hatfield

11:30-12:00 | What Type of Social Media Leader are You?
Regardless of your blogging topic, there are numerous ways to define your style of blogging and the kind of leadership you want to bring to your readers. Define your purpose to smooth your path.

Instructor: Ananda Leeke

Politics & Activism | Workshop: Running for Office
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10:30-12:00 | Running for Office
The 2012 election is behind us… and with more women in office than ever it really seemed to be “The Year of the Women.” But is it enough? Can you – yes, you – be the change you want to see? Explore the different levels of elected office… local and beyond, and discover if you could best serve your country from public office.

Panelists: Denise Feriozzi, Linda Paulson, Liz Mair, and Sabrina Schaeffer
Moderator: Jill Miller Zimon

Writing - Pitch & Publish | Workshop: PitchYour Work for Publication - Two Parts
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10:30-11:10 | Pitching the Book Publisher (The Non-Fiction Book Proposal)
break that book proposal down into manageable chunks. Overcome your proposal writing block, and learn how to effectively network to build the following you need.

Instructors: Mike Adamick and Sarah Granger

11:20-12:00 | Pitching the Periodicals (The Syndication Query)
learn what on-and-offline editors are looking for in submission to magazines and newspapers. Discover how to make the right contacts, and nurture them to keep the door open for future opportunities.

Instructors: Rosalind Cummings-Yeates and Tracy Beckerman

Room of Your Own | Roundtable: Is Your Blog Holding You Back? The Balance Between Your Blog and Your Goals / Presentation: Positive Return on Content: Make Your Words Work for You
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10:30-11:15 | Is Your Blog Holding You Back? The Balance Between Your Blog and Your Goals
We talk about the need to strike balance between our blog and our family, but what about the balance between your blog and your goals? Whether it starts out as a place to hone your skill or a marketing tool for an online shop, oftentimes our blogs take on a life of their own – and what begins as a mutually-beneficial relationship between our blogs and our ambitions becomes a one-sided detour into SEO and analytics. Is there a way to get back on track and use our blogs the way we intended? Share tools and goal-setting techniques to keep yourself accountable and on track for your blogging goals.

Panelists: Erin Sipes, Shannon Moyer-Szemenyei, Tabatha Muntzinger

 

11:15-12:00 | Positive Return on Content: Make Your Words Work for You
We all understand that we need to get return on our investments, but what about when your content is your investment? Making your words work for you and monetizing your content using best practices to achieve the best results will help you gain Return on Content. Return on Content is the calculated value of Call-to-Action-style posts, as determined by Facebook posting analyses, social media reports, and Google Analytics. This presentation will introduce you to free products, services and tools alongside analytic techniques that will help you get a positive Return on Content on both native web and mobile content in just a few easy steps.

Instructor: Samantha Arigapudi

Lean In Circle
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Immediately following the opening keynote interview with Sheryl Sandberg, attendees are invited to experience a live preview of Lean In Circles.

Circles are described as "small groups that meet regularly to share and learn together—like a book club focused on helping members achieve their goals." As part of BlogHer's partnership with LeanIn.org, we invite you to join Carole Robin and Rachel Thomas for an in-person preview of Lean In Circles, and learn how you can organize your Circle, and what tools are available to help you stay connected. 

Sponsored Sessions | Roundtable: Achieving Healthy Kids, brought to you by BOKS
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BOKSMore than ever, our kids need to get active – and we think parents all across the country can be the change agent to make that happen! Harvard Medical School Professor Dr. John Ratey and BOKS (Build Our Kids’ Success) Executive Director and Co-Founder Kathleen Tullie invite you to join forces with them to Achieve Healthy Kids. You'll learn how parents just like you are promoting movement in schools, and you'll discover how the BOKS program has helped boost brain power by getting kids active before the school day begins. BOKS is a free, before school physical activity program for kids, started and run by moms, and is an initiative of the Reebok Foundation and powered by Reebok.

Geek Bar
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10:30-11:10

 

11:20-12:00
 
Writing Lab
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Sponsored Sessions | Workshops: Best Practices for Bloggers, brought to you by IAB
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  • 10:30-10:40: Nicole Horsford from IAB will share information with you about Long Tail Alliance and the impending changes to industry standards
  • 10:40-11:10: 30-minute presentation from Jenny Lauck and Susan Getgood from BlogHer, demystifying best practices for ad placement, proper disclosure, and more.
  • 11:10-11:30: Self-Promotion 3-2-1, with Elisa Camahort Page and Susan Getgood from BlogHer – Learn 3 Media Training Tops, 2 Speaker Submission Trips, and 1 Great Exercise, all to help you Identify Your Awesome
  • 11:30-12:00: Hands-On Workshop, with BlogHer Ads: Stay for a blog audit, or develop your Awesome and/or Expert statement, with a team of BlogHer coaches and pros.
12:00pm - 2:30pm Lunch, Opening Presentation by Lourds Lane, and Makers & Creators Keynote with Majora Carter, Lisa Donovan, Brit Morin, and Randi Zuckerberg
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Prior to the Makers & Creators general session, we are thrilled to welcome creator of the Broadway-bound musical, "Chix 6," and founder and CEO of the Lightning Girl FUN-dation, Lourds Lane, to the main stage for a presentation and musical performance.

Majora Carter, Lisa Donovan, Brit Morin, and Randi Zuckerberg then convene on the BlogHer main stage at McCormick Place for a keynote discussion about what it means to bring an independent spirit and innovative intent to collaboration that crosses industries and spans traditional and new media channels. These four women have crafted authentic lives, driven by passion and purpose and shunning labels. Join them and find the inspiration to build a roadmap that incorporates passion, purpose, and potentially profit into your own personal model for success.

2:30pm - 4:00pm Beginner Marketing & Monetization | Workshop: 21 Steps to a Rockin’ Social Media Presence
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2:30-4:00 | 21 Steps to a Rockin' Social Media Presence
Take 21 small steps steps towards a big, bold social media presence. This interactive workshop will walk you through establishing (or enhancing!) your best social-self.
Instructor: Jen Phillips April

Advanced Marketing & Monetization | Workshop: Making the Most of Pinterest and Facebook
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Facebook and Pinterest are two of the net's most rapidly expanding platforms - and they're both crucial to your blogging success! Spend 90 minutes with two leading users of these platforms to discover how to make them work for you!

Facebook
When the rules of engagement keep changing on the world's largest social network, monetized bloggers MUST stay up to date on rules and trends to stay visible. Explore the ever-changing marketing landscape of Facebook, re-evaluating the way you participate, and decide whether to pay to play.

Pinterest
Pinterest is the fourth largest social media platform in the world, with over 85 million unique visitors a month…but are you taking full advantage of everything it has to offer for promoting your blog and brand? From analytics, to keywords and hashtags, to collaborating, we'll get you up to speed on the latest and greatest. Plus, find out what the experts at Pinterest have to say about how to best utilize the power of the pin, and what real users are finding success with. Turn your passion for pinning into more than just a pastime…learn how to take your pinning to the next level!

Instructors: Jill Nystul and Phyllis Khare

Beginner Tools & Technology | Roundtable: The Multi-Media Blogger / Presentation: Wordpress Plugin Essentials
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2:30-3:15 | The Multi-Media Blogger
Understand the effort, the skills, and the personality that best suit each main blogging discipline (writer, podcaster, vlogger, photog) to decide where your unique abilities are best focused.

Panelists: Briana McCarthy, Crissy Herron, and Jenny Ingram

3:30-4:00 | Wordpress Plugin Essentials
The Wordpress plugins you definitely want to be using, and why.

Instructor: Luvvie Ajayi

Video | Workshop: Video Production 101
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2:30-4:00 | Video Production 101
Top three things anyone can do to improve their videos. Basic techniques beginners can employ in any video editing software.

Instructors: Julie Yamamoto and Stacy Jill Calvert

Interest & Identity | Roundtables: Midlife Bloggers and Beyond the Vertical, Into the Niche
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2:30-3:10 | Midlife Bloggers
BlogHer and other independent research shows that midlife women are one of the fastest growing segments online and using social media. Discover the value of building communities and connections around this generational commonality.

Panelists: Anne Parris, Chloe Jeffreys, and Sharon Greenthal
Moderator: Jen Lee Reeves


3:20-4:00 | Beyond the Vertical, Into the Niche
With armies of new parent bloggers, food bloggers, style bloggers, and every other kind of blogger coming into the blogosphere every year, how narrow do you go? And in that sea of bloggers, how do you continue to find your own community?

Panelists: Anjum Nayyar, Carleen Coulter, Feminista Jones, and Tracy Sestili
Moderator: Christina Brown

Politics & Activism | Presentation: Ad Hoc Advocacy vs. Non-Profit Structure / Roundtable: International Activist BlogHer Scholarship Recipients
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2:30-3:00 | Ad Hoc Advocacy vs. Non-Profit Structure
What it takes to create a non-profit organization to formally support the causes you’ve been advocating for on your blog, and the change it enables.

Instructor: Deb Rox


3:15-4:00 | International Activist BlogHer Scholarship Recipients
Now in it's fifth consecutive year, BlogHer's International Activist Scholarship brings activist bloggers from around the globe to our annual event to share their work, explore new tools, make connections, and hopefully return home ready to further increase their impact.

Panelists: Ayesha Sultana, Jennifer Tosch, Purnima Ramakrishnan, and Zeng Jinyan
Moderator: Cheryl Contee

Writing - Pitch & Publish | Roundtable: Anatomy of a Story / Presentation: Turning Blog Posts into Published Essays
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2:30-3:15 | Anatomy of a Story
Storytelling is the foundation upon which blogging is built upon. This session will explore the craft behind building a story. Whether your story is designed to inspire laughter, tears, or social action, there are universal elements of storytelling that you can apply to your own story... without depriving you of your own voice and unique twist.

Panelists: Jenni Chiu, Nicole Blades, and Vikki Reich
Moderator: Tanis Miller


3:30-4:00 | Turning Blog Posts into Published Essays
learn how personal essays are typically structured, including how to craft a great opening paragraph and keep the story engaging ‘til the bitter end.

Instructor: Rita Arens

Room of Your Own | Presentation: Crowdfunding - When $20 from Family and Friends Isn't Enough to Fund Your Dream / Roundtable: Blogging the Unbloggable - Writing About Hard Topics Without Being Hated
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2:30-3:15 | Crowdfunding – When $20 from Family and Friends Isn't Enough to Fund Your Dream
In one hand you have an amazing idea. In the other hand, you have a Great Aunt Sarah who you are going to have to ask for an advance on her bequest to you in her will. There has to be another way to fund a project that you know will work, but needs some/a lot of financial help. And there is: Crowd-funding. But is this a good way to go for everyone – and more specifically, for you to go? Learn the pros and cons of running a campaign on one of the 40+ crowd-funding programs out world-wide (Kickstarter, Indiegogo, Fundraise,  Sponsume, etc).

Panelists: Erin Margolin, Jan Ziff, and Kerryn Gerety

3:15-4:00 | Blogging the Unbloggable – Writing about Hard Topics without Being Hated
Politics, religion, children with mental illness, abortion, marriage equality, gun control. These topics send most bloggers running, but there is a way to discuss these touchy subjects with tact, understanding, and civility. Discuss the difference between civil discourse and inflammatory writing, finding the line between discussion and defensiveness, understanding and expressing that the other side is not a bunch of morons out to get you, when is it okay to delete a comment, and how to admit when you’re wrong or there is no right. These bloggers have taken the dive into the muck and the mire, and come out alive, and in one piece.

Panelists: Adrienne Jones, Alex Iwashyna, and Cora Harrington

Geek Bar
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2:30-3:10:

 

3:20-4:00
 
Writing Lab
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Sponsored Sessions | Roundtable: Build Community, Return Visits, and Monetization through Comments, brought to you by Disqus
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You put a ton of work into making your blog the best it can be, but oftentimes, your contributions are only half the story. Your blog takes on a life of its own – a measureable and monetizable life – within the comments section. What are you doing to grow your community on your blog? Disqus joins bloggers who are building online communities on their own sites to discuss the benefits (both for bloggers and readers alike) of encouraging conversation, and providing the right tools to foster it. Discover if you have an untapped community waiting for you, quantify the value of activating your audience to comment, and demystify the free tools Disqus provides bloggers.

Panelists: Danielle Smith, Fadra Nally, Lindsay Ferrier, and Lizz Porter

Moderator: Amanda Nudelman

Advanced Tools & Technology | Presentation: Grow and Monetize Your Email List
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2:30 - 3:00 | Grow Your Email List, Build Relationships, and Monetize Your Blog or Business

This two-part presentation will first teach you the mechanics and psychology of getting people to opt into your email list, and then delves into building up those email relationships, and ends with tips to monetize your email lists.

Instructor: Laura Fuentes

4:00pm - 5:30pm Break
5:30pm - 6:15pm Closing Keynote Conversation with The Walking Dead's Gale Anne Hurd
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BlogHer '13 ends at the Sheraton Chicago with a bang, a boom, and a booyah! with a closing conversation with Gale Anne Hurd - producer and writer behind some of the strongest women characters to ever grace the screen, including Sarah Connor, Ripley, and Michonne.

 

Gale was the original writer and producer of The Terminator movies, producer of Aliens, The Abyss, Armageddon and many more... including everyone's favorite zombie-pleasure, The Walking Dead.

 

Gale joins us at BlogHer '13 to share her insights as a trailblazing woman who has produced some of the highest-grossing and award-winning movies ever made in the male-dominated landscape of blockbuster films.

7:30pm - 10:00pm The 2nd Annual BlogHer Fashion Show and Style Spotlight After Party, brought to you by Ulta
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For those of you who were not at the inaugural fashion show last year, view the video here and get a flavor of what a fashion show can and should be – a celebration of every kind of woman!  And this year will be the same, a gathering of women celebrating our unique style…from our Chuck Taylors to our Christian Louboutins.

After the models, drawn from every corner of our community, exit the stage we will all get the chance to strut our stuff, get pampered, and perhaps even buy something we loved on the runway at the Style Spotlight afterparty. Join us, along with guest host and Chicago local, beauty blogger Afrobella, for a not to miss event!

The Fashion Show and its after party will take place at the Chicago Sheraton.  Lite fare and beverages will be served, and this is the night for which you’ve been saving those hot dancing shoes!

10:00pm - 12:00am The 7th Annual CheeseburgHer Party
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For those of you who want to attend the after-party after the after-party, CheeseburgHer is your joint. This year we’re going to kick it old school and bring the party back to its roots… the Presidential Suite at the Sheraton!

Led by your friendly hosts with the most, Lindsay Ferrier, Lena Lotsey and Yvonne Valtierra, CheeseburgHer started in a suite and it will come back to a suite – a late night hang for those of you who want to put off closing out your conference experience as long as possible!