Pathfinder Day at BlogHer '13 Agenda

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Day 1: Thursday, July 25, 2013
Time Event
8:00am - 9:30am Breakfast, and Special Address from U.S. Secretary of Health and Human Services Kathleen Sebelius
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Named one of the 100 most powerful women in the world by Forbes, Secretary Sebelius is a champion for national and global health, and has led ambitious efforts to improve America’s health and enhance the delivery of human services to some of the nation’s most vulnerable populations, including young children, those with disabilities, and the elderly. She'll join attendees for a Q&A about the hot-button healthcare issues of our time.

9:45am - 10:30am Keynote One to One with Maria Ross and Lesley Pinckey
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Maria Ross was a brand strategist living life at what she calls "a relentless pace" until a freak brain aneurysm nearly brought her career -- and life -- to a screeching halt. Maria will open Pathfinder Day by sharing the heart-stopping story of her brain injury, her road to recovery, and how that unexpected life detour led her to understand her personal mojo, sharpen her personal goals, and ultimately unleash her entrepreneurial spirit. Along the way, Pathfinder Day attendees will extract her lessons and apply those lessons to learning how to focus in on their own core personal brand, and amplify it outward.

10:45am - 12:30pm My Blog as Book Proposal: Morning Fundamentals Workshop
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How to become an "author/blogger." Discover the process of transitioning from blogger to author. Spend the morning going through the basics you need: the query, the proposal, and the following.

Pathfinders: Hannah Kaminsky and Melissa Ford

My Blog as Business: Morning Fundamentals Workshop
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Learn how to use your blog to establish your expertise and develop a business around it. Talk business fundamentals, discuss when and how to incorporate, how to attach value to your services, and how to protect yourself.

Pathfinders: Lianne Farbes and Susan Getgood

My Blog as a Change Agent: Morning Fundamentals Workshop
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Learn how to use your blog for good, up to and including why, when, and how to set up a non-profit vs. staying grassroots vs. launching a social business. Spend the morning learning the difference these different approaches make.

Pathfinders: Cheryl Contee and Katherine Stone

My Blog as Media Company: Morning Fundamentals Workshop
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Learn how to monetize and widely distribute your content, building an ever-larger media footprint. Spend the morning talking strategy, and how to organize yourself to achieve scale.

Pathfinders: Jaden Hair and MJ Tam

12:30pm - 2:00pm Networking Lunch and Keynote: Which Came First: Doing Good or Feeling Good?
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Do you build satisfaction in your life from the outside in, or the inside out? Do you need to work on valuing yourself in order to bring value to the world? Or does doing good in the world lead you to feel good? Yes to all of the above? Bryant Terry and Nataly Kogan are working from the inside out and outside in, building authentic satisfying lives and livelihoods that they hope also improve the world around them. On paper, they appear to be very different -- Bryant is a author, and food justice activist; Nataly a serial entrepreneur, app developer and happiness evangelist. What they have in common is a simple, life-changing notion: Doing good and feeling good are intertwined and inter-dependent. During their lunch keynote, they'll show attendees how to put themselves on a path to more personal satisfaction and social impact.

2:00pm - 4:00pm My Blog as Book Proposal: Afternoon Journey & Milestones Discussion Group
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Figure out how to become an "author/blogger." Spend the afternoon learning and sharing experienced tips on how to navigate the complex realities of today’s publishing industry.

Pathfinders: Hannah Kaminsky and Melissa Ford

My Blog as Business: Afternoon Journey & Milestones Discussion Group
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Figure out how to use your blog to establish your expertise and develop a business around it. Continue the discussion where business fundamentals leave off, and learn how to understand your own value proposition.

Pathfinders: Lianne Farbes and Susan Getgood

My Blog as Change Agent: Afternoon Journey & Milestones Discussion Group
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Figure out how to use your blog for good, up to and including why, when, and how to set up a non-profit vs. staying grassroots vs. launching a social business. Decide which paths will allow you to best be the change you want to see in the world.

Pathfinders: Cheryl Contee and Katherine Stone

My Blog as Media Company: Afternoon Journey & Milestones Discussion Group
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Figure out how to monetize and widely distribute your content, building an ever-larger media footprint. Spend the afternoon whether achieving your master plan is your dream come true.

Pathfinders: Jaden Hair and MJ Tam

4:15pm - 4:45pm Wrap-Up Remarks
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Come together to discuss what you've learned and where you want to go next.