BlogHer Food '13 Agenda

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Day 1: Friday, June 7, 2013
Time Event
8:00am - 9:00am Breakfast
9:00am - 9:45am BlogHer Food Welcome with BlogHer Co-Founders
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Kick off BlogHer Food '13 with BlogHer's co-founders Elisa Camahort Page, Jory Des Jardins, and Lisa Stone. They'll share the latest data about how food bloggers and food topics rule the Internet.

10:00am - 11:30am Breakout #1
Beyond Twitter and Facebook - Pinterest, Instagram, Google +, Tumblr, and Foodspotting
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Just when you think you’ve gotten it all figured out, new social platforms pop up and change the rules of social media. Are these other social sharing platforms more effective for food-focused content? How much of your resources do you need to dedicate to mastering them? Learn about these food-friendly social platforms and decide which need to be incorporated into your overall brand.


Panelists: Ben Rhau, Kathy Strahs, and Marla Meridith
Moderator: Irvin Lin

For Good Measure: Search and Social Tracking and Measurements
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Measurement has evolved far beyond analytics on your blog. As more search engines incorporate social into their search algorithms, the professional blogger needs to track more than just page views. BlogHer's own social media team will show you how to manage your social media metrics, optimize your reach, and track your trajectory on search engines from Google to Bing, as SEO takes a backseat to social in search.

Panelists: BlogHer Director, Client Services Blake Norman, BlogHer Senior Community Manager Denise Tanton, BlogHer Social Media Director Diane Lang, and BlogHer Social Media Researcher Melisa Wells

Workshop - Making Mobile Photographs That Are Print- and Cover-Worthy (Advanced)
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A good mobile picture looks great in your Instagram feed, but a great mobile picture could look great in print and worthy of being on a cover. Learn how to maximize the mobile editing apps, and your mobile device, to make your mobile photos more beautiful and special than you ever dreamed possible.


Instructors: Diane Cu and Todd Porter

The Business Case for Video
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Video is a top traffic driver, and just about every blogger can benefit by adding it to their arsenal. Get a real look at traffic trends, monetization trends, and audience retention from women in media who are leading the charge in online video creation, distribution, and monetization. Learn about your opportunities in editorial (and sponsored) video creation.


Panelists: Catherine McCord and Hetal Jannu; Moderator: Stacy Morrison

Principles of Storytelling
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Behind every great meal is a story - unique to the chef and the people at the table. Let’s go beyond the ingredients in your meals and explore seasoning your food stories to keep readers engaged beyond their first bites. We’ll cover the basic tenants of engaging storytelling, and explore grammatical tricks and structural insights to bring your readers down the page and through your stories.

Panelists: Merry-Jennifer Markham, Molly Wizenberg, and Rachel Matthews
Moderator: Jenny Rosenstrach

Kitchen Demo: Knife Skills
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Even Martha Stewart confessed, in her keynote at last year’s BlogHer annual conference, that she could be better with a knife. So let’s all bone up together! Hunter/Angler/Gardener/Cook Hank Shaw begins this workshop with a knife intro (and he has some cool knives!) then leads attendees through the basic building blocks of cutting, dicing, and chopping fruits and veggies. Next, he'll demonstrate fish fileting techniques, and then move on to heavier meats like chicken, pork, and a leg of lamb. 


Instructor: Hank Shaw

11:30am - 1:00pm Lunch
1:00pm - 2:30pm Breakout #2
The Next Level of Twitter and Facebook
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You’ve worked hard to build a large, engaged audience on Twitter and Facebook – so now what? Go beyond the basics to refine your social media messaging and explore the advanced features, tips, and tricks on the two most popular social media platforms.


Panelists: Kristen Doyle and Lori Lange; Moderator: Rebecca Otis

Mobile Development for Food Blogs
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Over 20% of web traffic now comes from mobile devices, and that percentage increases every year – so now is the time to get serious about mobile for your site. Expert mobile developers and bloggers will explore when you need a mobile app or responsive design. You’ll learn the requirements for a mobile app, and what you need (besides great content) to get started. Find out how much time and money you’ll need to meet your mobile needs, and learn how to effectively monetize on mobile.


Panelists: Henry Fong, John Knox, and Michelle Tam; Moderator: Jennie Chen

How to Fake Great Photos (Beginner)
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Not all great food writers are great food photographers, so what do you do when you need to look like you know what you’re doing behind a camera in a hurry? Whether you want to grow your traffic on photo sites like Pinterest or Instagram, or publish a cookbook (print or eBook, via a publisher or self-published) and need photos fast, these top tips will get your photography skills up to speed and noticeably improve your photos… quickly.


Panelists: Colette Martin, Katie Jasiewicz, and Melissa Skorpil

Video Bootcamp #1: Equipment and Gear
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Discover what you really need to get started making video; from cameras to tripods, lighting to software, you’ll touch and feel the exact tools you need – and learn what you can live without – to jump into online video production.


Instructors: Christy Morgan and Heather Nauta

Food Stories Through Visuals
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Images are driving an increasing amount of web traffic, whether via video or photography-based sites and social sharing tools. Visual storytelling is a beautiful way to share food stories. We’ll explore different approaches to visual storytelling and discuss how to find, define, and refine your visual voice online.

Panelists: Alice Currah, Jackie Stone,and Kelly Cox
Moderator: Jan Ziff

2:30pm - 3:00pm Afternoon Break, sponsored by BAILEYS Coffee Creamers
3:00pm - 4:30pm Breakout #3
Workshop - Write to Be Read
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Do your writing skills match professional expectations? As you perfect your craft and evolve your voice, it’s important to also refine your technical writing skills to attract new readers and catch the eye of agencies. This workshop will help you make your posts, recipes, press releases, and even tweets crisper and smoother.

Instructor: Alexandra Williams

From Food Blogger to Epicurean Writer
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Food bloggers often see writing about food in other media channels as the logical path, but food writing can also be a gateway into creating a broader epicurean personal brand, therefore broadening your opportunities: travel, lifestyle, health, eco. Use your food blogging talents to expand your horizons horizontally and vertically.

Panelists: Ayinde Howell and Carrie Pacini
Moderator: Julie Ross Godar

Pro Food Photography on the Fly (Intermediate/Advanced)
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You know how to do things right and take every step from scratch, but don’t always feel like you can spare the time. Learn how to triage those steps to get the best results. Make meager leftovers look abundant with quick styling tips and speed up your shoots with the best automatic camera settings to take stunning and stunningly easy food photos.


Panelists: Sabra KrockSamantha Seeley, and Sommer Collier; Moderator: Christine Pittman

Video Bootcamp #2: Storyboarding and Content
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Now that you now what equipment you need to make video, it’s time to pull up your director’s chair and roll film. We’ll talk about the kinds of content that work best on camera, strategies for storyboarding, and how to shoot to get great shots in minimal takes.

Instructors: Catherine McCord and Joy Wilson

Telling Community Stories and History Through Food
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In all the discussion around personal brand, and despite all the ways blogging helps us establish our unique individual voice, it is also a way to pass down those unique cultural touchpoints that make us who we are. Combining new technology with old knowledge can help shape stories, pass down traditions, and strengthen communities. Get advice and inspiration on how to use foodways – tradition, techniques, and ingredients through time and across cultures - to spice up your stories and tell the tales of your community.

Panelists: Claudia Kousoulas, Donna Pierce, and Vianney Rodriquez; Moderator: Addie Broyles

4:45pm - 5:45pm Innovator Interview with David Leite
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David Leite is now a food blogging powerhouse, with a growing business - including staff. But once upon a time David was a former advertising copywriter who shunned the thought of advertising on his blog, and cast a jaded eye on monetization online altogether.

Having gone through such a significant philosophical evolution, David is the perfect food blogging innovator to explain how, acting as Leite's Culinaria'spublisher, he manages to continually deliver high-quality original content, maintain his authentic voice, and grow a business. The food blogosphere is hot, but it's getting crowded in this online kitchen. Learn how David sustains his life, his love of food, his community, and his business.


6:00pm - 7:30pm Welcome Reception with our Sponsors
7:30pm - 10:00pm Optional Nighttime Excursions
Day 2: Saturday, June 8, 2013
Time Event
8:00am - 9:00am Breakfast
9:00am - 10:00am Food Blogging for the Next Generation - Finding Solutions at the Intersection of Childhood Obesity and Food Insecurity in the USA
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How does one of the wealthiest nations on earth have both a record childhood obesity problem and a record childhood food insecurity problem? It's mind-boggling. It's connected. It's overwhelming. There must be solutions, and food bloggers can help find them.

BlogHer co-founder Lisa Stone sits down with Anna Lappe from Small Planet Institute, Elly Spinweber from Partnership for a Healthier America, Councilwoman and Activist Lea Webb, and Michelle Berger Marshall from Feeding America to explore the connection between food insecurity and childhood obesity in America, where the solutions to both may be, and how we as bloggers can help change the future of America's vulnerable youth.

10:15am - 11:45am Breakout #1
Workshop - Write a Cookbook Proposal
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Do you want to be a published cookbook author, or snag a great agent? Let a great agent tell you what snags them! First comes the query letter, then comes the book proposal. This workshop will teach you everything you need to know to write irresistible content that agents can sink their teeth into… and help you improve to land that deal.

Instructors: Corinne Fay and Sally Ekus of The Lisa Ekus Group

Workshop - Blog on the Run
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Your blog is open 24-7 and to stay competitive, you have to stay on top of it at all times. Whether you’re out there making meals or deals, how do you bring your blog management along with you for the ride? Learn the best apps, software and cloud-based solutions to manage your blog from your mobile devices.


Instructor: Mallory Dash

Workshop - Salvage That Bad Photo! (All Levels)
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When good photo shoots go wrong, how do you – can you even – salvage the image you need? Whether you forgot your camera at home, or your lighting turned sallow, this fun and interactive guide to saving bad photos will teach you basic photo rescue rules, give you some advanced photo editing tricks, and help you use cropping, angles, and filters to make bad photos good again. Bring your laptops and your best bad photos!


Instructors: Irvin Lin and Sabrina Modelle

Video Bootcamp #3: Post-Production/Editing
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Go from raw footage to stellar content in this session where you’ll learn how to slice, splice, fade, and overlay your way to engaging, monetizable video content. Explore editing software options, discover how to decide what to cut and what to keep, and learn how to make polished, professional videos from your own desktop computer.


Panelist: Whitney Lauritsen  

Your Brand + Your Causes
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How to integrate the issues that matter to you with your blog and your audience without alienating your audience or violating your principles. Understanding how “cause marketing” applies to bloggers, and how to approach your philanthropic interest with a marketer’s mind to do more for the causes you most believe in. Discover advocacy avenues that raise both awareness and funds, including virtual charity drives, blogger councils, the annual Blogger Day of Service, Twitter Chats, and more.


Panelists: Christy HortonDresden Shumaker, Julie Gunlock, and Laura Fuentes; Moderator: Shannon Traeger 

Kitchen Demo: Use It or Lose It! Preservation Workshop
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Nose-to-tail eating is all the rage these days, but what about stem-to-pit? Or yolk-to-shell? How do you optimize seasonal foods in their peak of abundance, extending their value and longevity through preservation - and also minimizing food waste? Our instructors will tag-team a few common seasonal ingredients, showcasing how to make the most of every bit of them.

Instructors: Kate Payne, Sara Tetreault, and Sean Timberlake

12:00pm - 2:30pm Lunchtime Excursion, sponsored by The National Pork Board
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Saturday's lunch at BlogHer Food will be a no-host exploration of legendary Austin's food trailer (a.k.a "food truck") bounty. We'll provide transportation by shuttle bus to an area of Austin with a wide range of cuisines and options - all served from trucks and trailers!  

Hungry for more? Photog and Google + guru and Austin local Lotus Carroll will also host a photo walk during the Saturday lunch break. 

2:30pm - 4:00pm Breakout #2
Brand/Blogger Relations
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As more companies and organizations begin to engage, how can your PR-friendly blog form relationships with PR people that benefit you, the PR firm, and your audience? Get spin-free insights and tips for getting the most out of working with brands, without sacrificing your blog’s mission or alienating your readers, from experienced PR reps and PR-friendly bloggers.


Panelists: Hana BieliauskasJim LinJulie Deily, and Kari Dilloo; Moderator: Natanya Anderson

Scale Your Small Business
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Your blog may feel less like a website and more like a blossoming business, but you may still be managing it like a solo endeavor. Re-frame your self-image and the way you manage your blog as a business. This panel will give you the small business basics you need to succeed - such as when (and how) to hire, tax issues, incorporation considerations, and seeking outside funding or financing from bank loans, friends & family, and even angel/seed/VC funds.


Panelists: Kristin Guy, Rachelle King, and Ruth Harding

Ooey, Gooey, Gorgeous and Healthy Food Photography (All Levels)
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It's easy to entice people with images of adorable, pastel cupcakes, but what about inspiring healthy eating? It’s time to pull broccoli out from chocolate cake’s shadow and give it the limelight. We’ll give you the digital tools and photo editing secrets to translate nutrition science into delicious and nutritious food photography.


Panelists: Regan Jones and Stephanie Quilao

How and Where to Distribute Your Video
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Making the video is half the battle – now let’s talk about how to get it seen. You have a myriad of choices for distribution, and each one is great for a specific purpose. Whether you want your video to go viral, get you a higher search rank, or simply give your users key information or instruction, there’s a distribution method for that. Learn your options and make an informed, educated decision about how and where to share your videos.


Panelists: Hilah Johnson and Mary Helen Leonard; Moderator: Stacie Billis

Tools of the True Change Agent
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Go beyond petition signing and fundraising to talk about new avenues available for the modern change agent. We’ll cover tools to raise money and awareness, but dive deeper into how crowdfunding tools like Kickstarter and Indigogo are inspiring a new era of advocacy though literature, documentaries, grassroots movements, and more.

Panelists: Edie Goodwin, Laura Watt, and Mike Antares
Moderator: Laura Williams

4:00pm - 4:45pm Afternoon Break, sponsored by Dannon
5:00pm - 6:00pm ROOTS: Readings from the New BlogHer Food Community Anthology
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BlogHer Food ’13 closes with live readings of five of the stories included in BlogHer's new eBook, ROOTS, which is being launched at the conference.

7:00pm - 10:00pm Closing Party with at Stubb's with Live Entertainment, BBQ, and Dancing, sponsored by Bing, Ninja Kitchen, and Udi's Gluten Free
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Click here to learn more about this year's closing party!