BlogHer PRO '12 Agenda

Click here for Sessions-at-a-Glance

Click the + beside any panel title to view its description. Looking for the BlogHer Pro '12 speaker line-up for 2013? Click here.

Day 1: Thursday, December 13, 2012
Time Event
8:00am - 9:00am Breakfast
9:00am - 9:45am Welcome Keynote -- Bringing Your Best, Authentic Self to Business
Hide

Diane Cu and Todd Porter of White on Rice Couple open BlogHer PRO with an intimate exploration of the marriage of good business and your authentic self. Diane and Todd welcome you to their table, where there is always room for another plate. Learn how setting clear, yet flexible, boundaries and defining their own self-worth as individuals, a couple, and a business has afforded them the opportunity to operate from a position of abundance, not scarcity. In a space where we often are made to feel like there are too many of us going after the same relationships, brands, or opportunities, this online power-couple’s approach to sharing the wealth, finding a way to always answer with a yes, and honoring themselves, each other, and their community through their work, brings opportunities back to them tenfold.

10:00am - 11:30am Breakout #1
Growth Track, Brought to You by Bing -- Growing Your Reputation: Working with PR and Media Professionals as Part of the New PR Food Chain
Hide

Professional bloggers inevitably interact directly with marketers and the media. The more you’re able to build your credibility, enhance your reputation, and distribute your voice into the mainstream consciousness, the more opportunities will find you. Elaine Wu moderates a conversation with Kari Dilloo from Bing, Jim Lin from Ketchum, and freelance journalist Carolyn Jung about what it takes to establish lasting and profitable relationships with brands and businesses. Professional bloggers must constantly balance the personal voice that helped them build their community and the professional approach that will bring them business opportunities and successful outcomes. These speakers will share specifics about what they look for when creating relationships with bloggers, and what makes them look away.

Sales & Marketing Track -- Next Level Personal Branding: Turning You Into the “Product”
Hide

Building your personal brand is the first step in effectively marketing yourself and your blog. This discussion and workshop with Maria Ross of Red Slice will show you how to define what your brand actually is, articulate your brand’s value, and package that value into differentiated product offerings. Understanding your personal brand does not mean losing your personal voice. Rather, it allows you to make the most of that voice…to the benefit of you, your audience, and the partners with whom you choose to work.

Bring your laptops, because you’ll end the session with a deep dive into the 10 things you need to know in order to create, refine, and monetize your own personal brand.

Expert Skills Workshops
Hide

Hands-on workshops focused on specific instruction and step-by-step exercises to improve key professional blogging skills, taught by BlogHer staff members. The two workshop sessions during Breakout #1 are 10:00-10:40 am and 10:50-11:30 am.

 

  • Working with the BlogHer Publishing Network: How to make the most of your membership - taught by VP of the BlogHer Publishing Network Jenny Lauck
     
  • Disaster-Proof Your Blog: Reduce the odds of blog emergencies like site crashes, being hacked, losing your domain name, and having your content scraped or stolen - plus what to do when disaster strikes! - taught by Senior Producer of the BlogHer Publishing Network Skye Kilaen
11:30am - 1:00pm Lunch, and Keynote Brought to You by Bing -- Growing Your Audience and Influence with Social + Search
Hide

The marriage of social and search has changed how content is discovered and distributed; how sites are developed and grow their reach. Just when we think we have a good handle on how search operates, the entire paradigm shifts, leaving us to wonder how much of what we thought we knew is valid, and how much we have to learn anew. Just when we’ve built a respectable following on one social tool, a new one comes along, leaving us wondering how our time is best allocated. Elisa Camahort Page will bring BlogHer’s own research about social media usage to a conversation she moderates with Duane Forrester from Bing and Elise Bauer of Simply Recipes. They turn the Rubik’s cube of social + search  + great content + smart web design and discuss the need for experimentation and strategic implementation to foster growth. 

 

1:00pm - 2:30pm Breakout #2
Growth Track, Brought to You by Bing --Growth Imperative #1: Video
Hide

Online video has been THE media story of 2012, with double- and triple-digit increases in the amount of ad dollars being spent, and research indicating that within just a few years the vast majority of web traffic will be to online video content. But the truth is, professional online video is still pretty much a man's world, even though advertisers really want to reach women. Stacy Morrison, BlogHer Editor-in-Chief, will lead a panel of female video innovators at different stages of growth, including Catherine McCord from WeeliciousCarley Knobloch from Digitwirl, and Jennifer Kennedy from The Video Mojo. They’ll share how they got started, what they do to stay focused, and how video is driving their traffic, their opportunities, and their business forward.

Sales & Marketing Track --The Life of a Sale
Hide

As a professional blogger you’re not just a Chief Marketing Officer for your personal brand, you are also a sales person - which can be a tough pill to swallow for even the heartiest solopreneur. This panel will help you take on a sales person’s mentality and apply it to your interactions with brands and marketers. As part of that mental shift, we’ll take a look at specific processes sales people use and help you create you own Customer Relationship Management (CRM) approach. Beth Blecherman from TechMamas will lead this conversation with Deb Rox of Platform UnlimitedAna Lydia Ochoa of Latina Lifestyle Bloggers, and Teneshia Jackson Warner of Egami Consulting Group. They will outline the five stages of a sale, and show you how those correlate to the work you’re already doing online. They’ll explore methods of managing contacts, tools to track customer interactions, including proposals, quotes, contracts, and invoices, and how to leverage the CRM approach to get new customers, and foster repeat business.

 

 

Expert Skills Workshops
Hide

Hands-on workshops focused on specific instruction and step-by-step exercises to improve key professional blogging skills, taught by BlogHer staff members. The two workshop sessions during Breakout #2 are 1:00-1:40 pm and 1:50-2:30 pm.

 

  • Media Kits that Sell: What should be in your media kit...and what shouldn’t? What's the best ways to present that information? Bring your value proposition, achievements and pageviews, and learn how to weave that into a story that makes an advertiser want to do business with you - taught by BlogHer VP Influencer Marketing Susan Getgood
     
  • Submissions that get Syndicated on BlogHer.com - taught by BlogHer Executive Editor Julie Ross Godar

 

2:30pm - 3:00pm Networking Break
3:00pm - 4:30pm Breakout #3
Growth Track, Brought to You by Bing -- Growth Imperative #2: Mobile
Hide

Don’t think your website needs to be mobile-enabled?  What if we told you that mobile-broadband subscriptions outnumber fixed broadband subscriptions globally by 2:1 Web sites and blogs are already seeing up to 20-25% of their traffic shifting to mobile devices, and those numbers will rise.

We love our audience no matter how they’re accessing our sites, but we may not be delivering the best experience to our mobile users, and we are certainly not monetizing our audience as efficiently via mobile. Is the answer responsive web design to deliver better mobile experiences? A site app that packages your content for mobile? Perhaps all of the above?

Stephanie Quilao of Noshtopia moderates a discussion with in-the-know-on -the-go women Maya Bisineer of MeMeTalesSarah Kramer of Go Vegan and the Go Vegan app, and Nelly Yusupova of WebGrrls - to discuss why you must take your site mobile, give you critical insights into the process of exploring your mobile options (from hiring a developer to choosing platforms), and how to see your mobile dreams through to reality. 

 

Sales and Marketing Track --Proposals & Pricing
Hide

You’ve delved into the true value of your personal brand. You’ve sketched out the complete life of a sale in the professional blogger’s world. Now, let’s dig into the part of that sales life cycle that seems to give bloggers the most headaches: Pricing and Proposals. We will talk templates; we will talk specifics, and we will talk money. BlogHer’s Jenny Lauck will lead the discussion that marries what a brand expects to see with what a blogger has to offer, featuring Esther CrawfordStephanie O’Dea, and Maria Niles - who will come prepared to lay their cards on the table. 

Expert Skills Workshops
Hide

Hands-on workshops focused on specific instruction and step-by-step exercises to improve key professional blogging skills, taught by BlogHer staff members. The two workshop sessions during Breakout #3 are 3:00-3:40 pm and 3:50-4:30 pm.

 

  • Media Kits that Sell: What should be in your media kit...and what shouldn’t? What's the best ways to present that information? Bring your value proposition, achievements and pageviews, and learn how to weave that into a story that makes an advertiser want to do business with you - taught by BlogHer VP Influencer Marketing Susan Getgood
  • Disaster-Proof Your Blog: Reduce the odds of blog emergencies like site crashes, being hacked, losing your domain name, and having your content scraped or stolen - plus what to do when disaster strikes! - taught by Senior Producer of the BlogHer Publishing Network Skye Kilaen
4:45pm - 6:00pm Closing Keynote -- Exit Strategies for Bloggers
Hide

When you hear “Exit strategy”, you probably think of traditional startup companies, but bloggers and website owners have had their own set of exit opportunities for almost a decade now – being bought by a network, merging with other sites, or even selling the existing, established brand you’ve built, and walking away. There are lots of considerations to make when considering investment, funding, and ownership options for your blog. Cheryl Contee, Barb Dybwad, and Carley Knobloch have been there. BlogHer Co-founder Jory Des Jardins moderates this conversation, in which you'll learn how to estimate your market value, read terms (and between the lines), and perhaps most importantly: how to protect yourself.

 

7:00pm - 9:00pm Reception, brought to you by Zynga
Hide

Zynga – the same people who brought you Draw Something, Words with Friends, Farmville, and CityVille – will host BlogHer Pro attendees for an evening of drinks, snacks, and more fun than you can shake a stylus at in their new San Francisco headquarters! (Please note, you must have your conference badge to get into the reception).

Zynga