Link TextThe PR Cassandra is a blog about the nexus between technology and business marketing for commercial (primarily technology) and non-profit organizations. Blogger Link TextMaxine Bingham, is Vice President, Programs, for the Link TextNorthern California Business Marketing Association and a 15-year veteran of public relations and marketing.

She founded award-winning consultancy, Link TextAgora Marketing International in 1991, and devotes significant time providing pro bono PR consulting for non-profits. Blog topics include Link Textethics in PR and marketing, Link Textsearch engine marketing, global PR challenges, commentary on "PR in the News" (from Link TextKatie Couric's photo to Link TextH-P's pretexting and emerging technologies, such as Link TextVoIP and search engine optimization (SEO) that effect the profession. Involved with two tech start-ups, funding issues are also addressed, with useful Link Textlinks and reports on the journey to startup capital.