Speaking Out: The NO!SPEC Campaign
By Karen Rani on August 27, 2006
Working "on spec" is basically designing according to customer specs, with no guarantee of payment. Would you do that? No!SPEC is somewhat a movement for designers, as shown from their website:
The NO!SPEC campaign: Serves as a vehicle to unite those who support the notion that spec work devalues the potential of design and ultimately does a disservice to the client.
Our mission: To educate the public about speculative, or 'spec' work.
Our target: Those who use creative services, as well as creative professionals (designers, photographers, illustrators, writers and those in marketing, branding and advertising).
What you can do:
Place a "NO!SPEC" logo on your site. Sign the NO!SPEC petition. Distribute the "NO!SPEC" posters. Contact us with your thoughts, comments, articles and insights.
Requirements: The only requirement for participation is putting the appropriate value on your profession.
Other designers who blog have spoken out about working "on spec" and their feelings toward the No!SPEC Campaign.
The Copywriting Maven, in her post "Why I Don't Work "On Spec," had this to say:
It's like going into a restaurant, sampling several items from the menu, and then if dissatisfied, not paying. (This is different than getting your $$ back because the food wasn't prepared correctly or the wait staff ignored you.)
Mary Rayme, writing for Suite 101, calls the campaign a movement:
This position is not unique or weird, in fact it is a movement that many design professionals are promoting as a way of preserving the integrity of our business. It communicates to the business world that artists need to be taken seriously.
So...the next time a potential client asks you as a visual artist to "audition" for a job...just say no.
Catherine (Cat) Morley of Creative Latitude posted an entire thread regarding a contest posted in the forums contest, where the commenters scoffed at the $800 Grand Prize. (which was actually $300 cash plus a guaranteed minimum of $500 worth of graphic design work within the next 6 months.) Uh hello?
Catherine's readers ripped the contest apart, but most importantly are the valuable links at the bottom of the page.
Personally, I am signing up. What's your take?
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