OFFICIAL BLOGHER '10 LIVEBLOG: BlogHer Business Case Study: Sprint - Family Connections
Welcome to the liveblog of the BlogHer Business '10 panel: Best Practices Case Study #2: Sprint - The Family Connections Program
NOTE: Please note that the case study visuals are attached as a PowerPoint, and can be downloaded by scrolling down to the "Attachment" section.
Seeking to forge relationships with the women who are likely decision-makers for family mobile plans, Sprint and their agency Mindshare teamed with BlogHer to launch the Family Connections program. A long-term program that allowed Sprint to provide technology, support relevant conversations and gain insights into their target customer, the Family Connections program exceeded Sprint's expectations, while creating evergreen content. Sprint program manager Sara Devine is joined by Mindshare's Chris Victor and the BlogHer editor who managed community content and engagement, Rita Arens, to discuss the win-win-win for brand, publisher and community.
Meanwhile, check out more BlogHer '10-related posts:
- Full BlogHer Business '10 agenda
- BlogHer '10 agenda
- Pre-Conference Guide
- Essential BlogHer '10 Links, Pictures, and Twitter Feed