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Welcome to the liveblog of the BlogHer Business '10 panel: Twitter and Facebook: Let’s talk specific implementation strategies
This panel starts at 1:30pm and ends at 2:45pm Eastern time on August 5, 2010. Keep refreshing this page as the panel takes place for more liveblogging!
INFO:
Social media marketing is not about just capturing eyeballs – it’s about capturing hearts and minds and building long-term relationships with your customers. Maria Niles, Project Manager at BlogHer, moderates the conversation with Ekaterina Walter, Social Media Strategist at Intel, Gayle Weiswasser, Vice President of Social Media Communications at Discovery Communications and Terri Holley, founder and small business social media strategist at Creative Blog Solutions. They'll discuss specific and successful ways to integrate Twitter and Facebook into corporate social media plans; how to determine who should implement and oversee social media within organizations, and how to listen and respond when you find yourself in a potential crisis communications situation.
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Welcome Panelists
Maria Niles: Are there corporate policies for using Twitter? Are there multiple accounts?
GW: There are multiple Twitter accounts. It can get a little messy. Some talent have Twitter accounts. No policies per se, we go through a process of deciding when a show should have its own account or when it should have tweets from the network account. It's decided on a case by case basis.
EW: At Intel, Facebook, Twitter and YouTube are all part of key features and guidelines. One of the requirements if you are going to engage on behalf of Intel, you have to take a mandatory 35 minute social media class.
TH: Working with small businesses, they use Twitter as a listening tool. Where are conversations taking place, how do you aggregate and triage that information?
MN: Question to Gail: How do you maintain interest and engagement in between shows and seasons?
GG: Twitter is good for getting people to watch shows when they’re airing instead of time shifting. We try to provide inside information. Someone tweets from the set, behind the scenes insights. We try to add value for people who are getting our Twitter feeds.
The hosts of Mythbusters are very active on Twitter. For example, they were at Comic Con, so they sent live tweets from there.
MN: Twitter seems great for short term things, but are there ways to use Twitter to build long term relationships with customers?
EW: Twitter is definitely a tool. Attracting audiences to build audiences is good. You continue to monitor the name of the business and what people are saying about it and address those things. That’s relationship building.
MN to TH: We always hear, “Listen first.” How can companies figure out the best way to listen?
TH: This is exciting. They can take all these conversations and turn them into action. With the NetVibes tool, you can create a rich environment of all kinds of conversations taking place online about your company. “Never underestimate the power of listening.”
Audience Question: How do you balance your personal Facebook page with your professional or business page? Which should you use?
TH: I love Facebook. I don’t think that Facebook knew that so many businesses were going to use it, because it’s not very intuitive when it comes to business. The best way is to get set up as a “person” then once you’ve done that, set up a business page for your business.
The reason is, if you set up as a business you can’t access all the applications that you can as a person.
Audience Question from an author who is trying to get people to her book page but most people are on her personal page.
EW: There are certain limitations that groups have so the better way to go is with a fan page. When you start a fan page, there are so many cool things you can do. You can do more things and be more flexible. Keep fan pages and personal pages separate.
GW: It depends on what you’re comfortable with. There’s no right or wrong in that. If you want to keep friends and family and your book contacts separate, it’s a personal decision. Ask yourself who do you want in your stream when you log onto Facebook?
Audience Question: (Similar question about family and business on Facebook.) I’m trying to build
