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Get Hired: Networking with A Purpose Via Social Media
Laurie Reuttimann (LR) “failed HR professional” – blog: punkrockhr
Ana Roca Castro (ARC) PremierSocialMedia.com
Carmen Hudson (CH) tweetajob
Heather McGough (HMG) MS
Using social media or tools in general to get a job:
If you were laid off tomorrow, what are the first couple of things you would do?
CH: CH was in this very situation a little over a year ago. She as a Sr. Recruiting Manager at Yahoo and had a long career of corporate recruiting. You should A) acknowledge the shock and B) make sure all your contacts and networks are updated and consolidated.
She was lucky because she was fortunate enough to know she wanted to start a company of her own – tweetajob.
HMG: Go out there and make sure your profile on linked in is robust and has all the keywords recruiter use to search and for potential applicants. Also, make sure you’ve remained in contact with the appropriate people. Do your research and search the similar jobs out there, as well as knowing the ins and outs of the industry you are trying to get into. Scrape all the information from all sources and get a feel of what is in the market so you can make yourself presentable.
Simplyhired.com & Indeed.com – great sites.
ARC: A lot of people are searching but don’t know what they are looking for. Make a list of your dream career and companies you would want to work for and find out who the right people to talk to and go chase them! Go to discussion groups on linked in and pretend you are the most interested person in what they are talking about. Become an expert in what they are asking. It’s about making the connections via their interests and then start the networking process.
Question: Does relationship building and talking to people pay off? How do you express interest without seeming like a stalker?
Follow tweets, get to know the person. Reply to tweets and build a relationship. Don’t be afraid to reach out and make suggestions such as I have a resource you may be interested in. “When you are doing something that makes you feel vulnerable, you’re probably doing something right!” You may just have the piece of information or skill that helps or makes their day.
Heather you work for established brand – have you had a linked in conversation or Twitter conversation that led to someone getting hired? Earlier this year two candidates approached and followed her via Twitter and her blog, who she ended up watching as well. After a few tweets they reached out and sent her their resume with a description why they would be a great fit! They took the time and did the research to find the job they wanted and let me know why they would be a great fit, which eventually led to them being hired.
ARC: Known for her networking ability. Her advice/suggestions: Ideally you start online and establish a relationship over twitter – or the email. Build those superficial relationships and make it your goal to attend expos or other events they will be holding. And while attending these expos, bring up those superficial conversations, re-introduce yourself in person. It helps you stand out.
Are people really finding jobs on twitter? If so, how are they doing it?
CH: Jobs are continually being posted on Twitter because it is working. Companies want to find candidates using Twitter. Twitter allows a company to get its message out there at a fast rate. Within five minutes 20-30 people have seen the job and have expressed interest. For job seekers, the jobs are there and the ability to build relationships has been great. Don’t feel bad about reaching out, but at the same time, don’t have huge expectations. Take the time out to build relationships
CH: Within 5 years Twitter will be the #1 way people would find a job.
ARC: I only hire my staff via Twitter. I have hired over 170 Community Managers and they have all been via Twitter and for major brands – Hershey, Toshiba, Dell etc. The beginning of the interview starts on Twitter. You as a hiring manager can see who they’re following, what connections this person has, what their interest are an what they can bring to the table. If they are able to build a community via twitter,
