OFFICIAL BLOGHER '10 LIVEBLOG: Get Hired - Networking with a Purpose via Social Media

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Get Hired: Networking with A Purpose Via Social Media

Laurie Reuttimann (LR) “failed HR professional” – blog: punkrockhr
Ana Roca Castro (ARC)
Carmen Hudson (CH) tweetajob
Heather McGough (HMG) MS

Using social media or tools in general to get a job:

If you were laid off tomorrow, what are the first couple of things you would do?

CH: CH was in this very situation a little over a year ago. She as a Sr. Recruiting Manager at Yahoo and had a long career of corporate recruiting. You should A) acknowledge the shock and B) make sure all your contacts and networks are updated and consolidated.

She was lucky because she was fortunate enough to know she wanted to start a company of her own – tweetajob.

HMG: Go out there and make sure your profile on linked in is robust and has all the keywords recruiter use to search and for potential applicants. Also, make sure you’ve remained in contact with the appropriate people. Do your research and search the similar jobs out there, as well as knowing the ins and outs of the industry you are trying to get into. Scrape all the information from all sources and get a feel of what is in the market so you can make yourself presentable. & – great sites.

ARC: A lot of people are searching but don’t know what they are looking for. Make a list of your dream career and companies you would want to work for and find out who the right people to talk to and go chase them! Go to discussion groups on linked in and pretend you are the most interested person in what they are talking about. Become an expert in what they are asking. It’s about making the connections via their interests and then start the networking process.

Question: Does relationship building and talking to people pay off? How do you express interest without seeming like a stalker?

Follow tweets, get to know the person. Reply to tweets and build a relationship. Don’t be afraid to reach out and make suggestions such as I have a resource you may be interested in. “When you are doing something that makes you feel vulnerable, you’re probably doing something right!” You may just have the piece of information or skill that helps or makes their day.

Heather you work for established brand – have you had a linked in conversation or Twitter conversation that led to someone getting hired? Earlier this year two candidates approached and followed her via Twitter and her blog, who she ended up watching as well. After a few tweets they reached out and sent her their resume with a description why they would be a great fit! They took the time and did the research to find the job they wanted and let me know why they would be a great fit, which eventually led to them being hired.

ARC: Known for her networking ability. Her advice/suggestions: Ideally you start online and establish a relationship over twitter – or the email. Build those superficial relationships and make it your goal to attend expos or other events they will be holding. And while attending these expos, bring up those superficial conversations, re-introduce yourself in person. It helps you stand out.

Are people really finding jobs on twitter? If so, how are they doing it?

CH: Jobs are continually being posted on Twitter because it is working. Companies want to find candidates using Twitter. Twitter allows a company to get its message out there at a fast rate. Within five minutes 20-30 people have seen the job and have expressed interest. For job seekers, the jobs are there and the ability to build relationships has been great. Don’t feel bad about reaching out, but at the same time, don’t have huge expectations. Take the time out to build relationships

CH: Within 5 years Twitter will be the #1 way people would find a job.

ARC: I only hire my staff via Twitter. I have hired over 170 Community Managers and they have all been via Twitter and for major brands – Hershey, Toshiba, Dell etc. The beginning of the interview starts on Twitter. You as a hiring manager can see who they’re following, what connections this person has, what their interest are an what they can bring to the table. If they are able to build a community via twitter, it shows they can attract an audience which makes them great community managers.

HM: We tend to receive a lot of miscellaneous requests to help people find jobs. If you want to stand out give/make complements. Say you read their blog, love a specific post don’t approach us as and make it seem like you are someone who’s in it for themselves. Do the work, do your homework and show me that you’re interested.

Facebook: Turn your “about me” page into a resume. Link it to your Linked In profile. Updating a linked in account does not translate into the notion that you are job hunting. Linkedin also has a setting to turn off distribution updates to everyone who you’re contacted to…utilize these resources.

Linked In is a professional network, and if your manager saw you updated your profile ,it also means they were out there looking as it’s ok.

Facebook: within the next year will make that shift to be more career oriented. The about page will become very searchable. If you are nervous about updating all of your social media accounts due to job security, choose one to update instead of them all.

CH: Everyone has the right as an individual to develop a professional network. We are all responsible for our careers. As a result you have a right to build your professional network and digital footprint for your career.

We need to own our stories so do not be afraid about the underlying messages your act of updating an account sends

ARC: It’s about common sense. There are a lot of people who don’t have common sense – take off scandalous pictures, don’t join groups that are controversial, take away those scandalous comments. Use privacy settings – even though everything is discoverable. We as HR professionals will not expend too much energy to see what is in your profile.

Audience Question: A lot of people in the recent times are going to laidoff sites/networks for support. Is this beneficial Do you recruit off of sites for recently laidoff people such as

HM: If those groups can connect with our groups we will connect into these networks.

Audience Question: If you have a common name, you can’t control what the other people do. Is there anything you can do to make sure recruiters or potential employers do not get your confused or mixed up with these other people with similar names don’t ?

You specify how you would like recruiters to contact you. Your linked in profile should have a direct URL to your Facebook page to avoid such confusions. Google yourself and see what comes up. Figure out the SEO and what content you would like to bubble to the top of these searches and figure out how you can do make that happen. There are things you can do to make the information you want to show up more prominent.

Audience Question: If you are not too sure about what you want to write in your profile? Are there companies who help you optimize your online profile? YES. There are people who help. Fo out and update jobs you may want to apply for.

Audience Question: A lot of us have multiple interest many hobbies and find the worlds colliding. Should we blend ourselves together into 1 person or maintain a distinction? Unless your life is segmented in different ways harmonize yourself. We’re so used to the distinction of home life and work life. Now more then ever we are combining the two. Our work friends are our home friends. They are the people we hang out with on days off. They are our go to people, people we go to for advice. This makes both work and home lives richer. But once again use commonsense to develop relationships.

ARC: Do not say anything you wouldn’t say in a press conference. Anything you wouldn’t be willing to share on CNN don’t share it.

Audience Question: Is it wise to link my management relationships I’ve cultivated with outside managers from other corporations? Yes – they are a part of your network. You interact with them on a regular basis for business purposes. It sends the message that you know each other and would like to maintain that contact.

Audience Question: My profile is icky – I want to focus on the jobs that I want vs the ones I have – info section that you can give some context around what it is that you are good at…it’s a tool that allows me to be quick an efficient(ms person) info section is the 1st section I look at. What are the jobs you’re looking for…you get to choose how you want to share that with me…once we connect I would want a resume. Look at what are you doing, what do you want to do, what groups you are connected to…

Audience Question: I am transitioning from law practice to a career in social justice and am on Twitter. I have applied to 2 positions via Twitter but they did not lead to an interview. It turns out, even though I did not get an interview, one of the HR people followed me on Twitter and a litter while late an exec within the same organization. Eventually the Organization followed me. How do you parlay that into a job opportunity?

CH: That is a big sign that they are interested. When they engage you, engage right back. Find out what’s important to them. Look at their peer companies. Keep it real but don’t keep it stupid. Now this does not mean you will get the job, you still have to show up to an interview and sell yourself. Keep the basic job skills 101 in mind.

Audience Question: When considering a candidate off of Twitter, do you go to people you already know or does someone who just popped up receive the same consideration? Also, how do you say something 140 characters to impress you?

ARC: Recruiters need applications as much as applicants need a recruiter. We like to see new people, we get bored looking at the same people over and over. New faces are need and welcome to the same opportunities as oldies.

In terms of what you say Twitter is only the beginning . After Twitter is when the real conversation starts. A recruiter is looking at your ability to network, look at the links you put up, who and what your network is composed of. If you see a post you think is the perfect fit for you, go to the post and apply. You’ll ost likely apply via company website or send her a traditional resume, which may lead to a job interview.

CH: If you see a job on Twitter and apply, it makes it easier for recruiters. They can go right into the system and find you with ease. It also makes it easier to share information throughout the system. If you do not use the system, your chances decrease 50-60%.

Audience Question: How do you reference volunteer work on Linked In since there is no designated area for volunteer work?

Volunteer work is relevant and make sure you reference it on your profile. In terms of where to place it, it doesn’t matter as long as it’s there – recruiters will see it. Just make sure you make a note that it was volunteer work, maybe in parentheses.

Audience Question: Do you accept connections with people who you do not know? CH: Live dangerously, say yes. Recruiters see what they already can see. I personally have benefitted from these connections in very strange ways. Now use your common sense once again, make sure its not a scandalous group or a
group you personally would have no interest in associating yourself with.

Make sure your email signature appears in every email and replies. There are so many times I have received emails and wanted to follow up with someone in the chain but there was no email signature tracing back to them.

Audience Question: Some of us looking for a job, one that may not exist and may want to create or create for ourselves. How does social media benefit and help you create this opportunity?

CH: Branch out via social media. Know what you want to do and be flexible. My ideal job entailed Tweeting all day and I created for myself! With Tweetajob I get to tweet all day. Create that work, know what it is, what it takes, what it looks like…essentially do your research from a 360 angle.

Audience Question: What are the pros/cons of pigeon holing yourself in one thing? ARC: It’s important to show all the services you offer. Often times I see a great blogger who would be a perfect fit for another job. Make a list of what your services are, for example “I can do xyz, and if its not there ask me”. We are looking to see if you have a competency and capacity to build awareness/build community. If yes, it shows you can build a community elsewhere and the ability to project and promote your voice.

LR: Also it’s all about keeping it real. Sometimes what you love to do doesn’t pay shit. I love cats but there is no job that will pay enough to sit around and scoop litter. I consult, write and do other things and accept my passion will not earn me a living. A) jobs don’t just exist, or B) don’t pay anything. Make a list of what you want, such as a big house and mortgage, an apt with rent or just a dump, which you may be able get by with a job like scooping litter all day and use that to figure out what kind of job that you enjoy doing will provide all the things on the list.

Be confident. And understand you are irresistible and inquire. Remember no one cane bring to a job what you can, only you can add your unique character to any position.

CH: find Carmen at on Twitter at tweetajob or peopleshark – she also provides a service for people who do not know how to use Twitter called Twitter in 30 days.

ARC: find Ana at or anarc on Twitter.

HMG: Find Heather at

LR: find Laurie at