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Hi - I'm Maria, nice to meet you! I've been a Contributing Editor here at BlogHer.com since 2006. I joined BlogHer as a full-time staff member after...
 
 
 
 

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Oh Old Spice Man, Are You Trying To Break My Heart?

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Dear Old Spice guy,

I've loved you for months now, ever since you rode into my life on a horse, smelling like jet fighters and punching and offering diamonds and two tickets to that thing I love. I followed you on twitter and facebook. And just recently you returned to swan dive into the best night of my life. I've been deliriously happy ever since.

Until yesterday, that is. You started sharing little video love notes with other women on the internet. And you also loved up on celebrities and some of the internet famous of the social media world. Don't get me wrong -- these are all lovely people, worthy of your attention. But why no love for me or your community of adoring fans here at BlogHer? We are one of the biggest communities of ladies on the internet. Tens of thousands have come here to meet you and to gaze upon the wonder that is those pecs, those abs, those eyes. And yet you ignore us.

I have an idea of how you could make it up to me and us. You could start with a video shout out. And then, there is this little party in New York City coming up. I'll be there with a few thousand of my good friends. We'd love to offer you two tickets to this thing we love. Come join us. I'm certain you would enjoy it just as much as my dear friend Tim Gunn. And, promise you won't wear a shirt, OK? It will be hot, and I fear if you put one on the world will stop turning on its axis.

It's not too late, darling. You can still remain number 1 in my heart and nose. You aren't yet dead to my dear friends for spurring my affections. I'm not above begging. Neither are @QueenofSpain's children. You can't resist the pleas of cute little children, can you?


Hoping to hear from you soon!

XOXO,

Maria

What say you dear BlogHer community? Do you share my distress over the lack of communication from the Old Spice Man Your Man Could Smell Like? Or have you moved on? What would you do to welcome him to Manhattan should he choose to join us?

BlogHer Contributing Editor PopConsumer Beyond Help

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GeekMommy 5 pts

I wonder if P&G is aware of the fact that we'd all like Mustafa to come to BlogHer - I mean, they'll be there, right?

Lucretia (aka GeekMommy) Raising a child in a digital world, still a digital girl

Hey Jen 5 pts

I was ready to dedicate Hotel California to him!

Maria Niles 5 pts

No kidnapping threats, now - don't want to scare him off even if, yes, he would have a very difficult time getting out of there ;-)

BlogHer Contributing Editor ( http://www.blogher.com/blog/maria-niles ) PopConsumer ( http://consumerpop.typepad.com/popconsumer ) Beyond Help ( http://mariax.vox.com/ )

Maria Niles 5 pts

it didn't happen. You've been a supporter from the jump, Nordette, you'd have to get a picture!

BlogHer Contributing Editor ( http://www.blogher.com/blog/maria-niles ) PopConsumer ( http://consumerpop.typepad.com/popconsumer ) Beyond Help ( http://mariax.vox.com/ )

Hey Jen 5 pts

could I possibly have missed this post or the extremely entertaining replies? Dumb luck I suppose.

At any rate, I don't think he should show up to our little "New York party" in August. He might not be allowed to leave. Ever.

Nordette Adams 6 pts

If he shows, I want pictures. Who knows, maybe I'll show up with my own camera.

Nordette Adams ( http://www.bookotopia.com ) is a BlogHer CE ( http://www.blogher.com/haystackprofile/viewprofile... ) & you can find her other stuff through Her 411 ( http://her411.com ).

Lisa Stone 6 pts

;)

Lisa Stone, BlogHer Co-founder ( http://www.blogher.com/member/lisa-stone )

BlogHer is non-partisan but our bloggers aren't! Follow our coverage of Politics & News ( http://www.blogher.com/topic/politics-news ).

Maria Niles 5 pts

The whole campaign is speaking just to you! Best name ever!

BlogHer Contributing Editor ( http://www.blogher.com/blog/maria-niles ) PopConsumer ( http://consumerpop.typepad.com/popconsumer ) Beyond Help ( http://mariax.vox.com/ )

Maria Niles 5 pts

Thanks for your kind words, Jenna. And, those abs, yes, those abs :)

BlogHer Contributing Editor ( http://www.blogher.com/blog/maria-niles ) PopConsumer ( http://consumerpop.typepad.com/popconsumer ) Beyond Help ( http://mariax.vox.com/ )

Maria Niles 5 pts

Don't be sad - hold on to that joy! Thanks for commenting :)

BlogHer Contributing Editor ( http://www.blogher.com/blog/maria-niles ) PopConsumer ( http://consumerpop.typepad.com/popconsumer ) Beyond Help ( http://mariax.vox.com/ )

Maria Niles 5 pts

I linked you above. I'm thrilled for you but green-eyed for me ;)

Please use your influence and bring your new-BFF with you, please?

Oh, and, I had missed the one for his daughter. "you deserve it, monkey" swoon, melt...

BlogHer Contributing Editor ( http://www.blogher.com/blog/maria-niles ) PopConsumer ( http://consumerpop.typepad.com/popconsumer ) Beyond Help ( http://mariax.vox.com/ )

Maria Niles 5 pts

Aw, Melissa, I'm sad to hear you've lost that loving feeling. Thank you for supporting his appearance anyway :)

BlogHer Contributing Editor ( http://www.blogher.com/blog/maria-niles ) PopConsumer ( http://consumerpop.typepad.com/popconsumer ) Beyond Help ( http://mariax.vox.com/ )

Maria Niles 5 pts

Yes to everything you said. Thank you!

BlogHer Contributing Editor ( http://www.blogher.com/blog/maria-niles ) PopConsumer ( http://consumerpop.typepad.com/popconsumer ) Beyond Help ( http://mariax.vox.com/ )

Maria Niles 5 pts

Thanks for the love and support, Elaine!

BlogHer Contributing Editor ( http://www.blogher.com/blog/maria-niles ) PopConsumer ( http://consumerpop.typepad.com/popconsumer ) Beyond Help ( http://mariax.vox.com/ )

Maria Niles 5 pts

Be my wingwoman please? Or in twitter speak: *dead*

BlogHer Contributing Editor ( http://www.blogher.com/blog/maria-niles ) PopConsumer ( http://consumerpop.typepad.com/popconsumer ) Beyond Help ( http://mariax.vox.com/ )

Maria Niles 5 pts

I agree completely, Christina. Though my letter was tongue-in-cheek (mostly, kinda, sorta) it would be a smart marketing move.

Thanks for commenting, Christina!

BlogHer Contributing Editor ( http://www.blogher.com/blog/maria-niles ) PopConsumer ( http://consumerpop.typepad.com/popconsumer ) Beyond Help ( http://mariax.vox.com/ )

Maria Niles 5 pts

As long as his people don't take out a restraining order on you for twitter stalking ;-)

BlogHer Contributing Editor ( http://www.blogher.com/blog/maria-niles ) PopConsumer ( http://consumerpop.typepad.com/popconsumer ) Beyond Help ( http://mariax.vox.com/ )

Maria Niles 5 pts

That would be a riot I look forward to attending :) Thanks for your support, Jane!

BlogHer Contributing Editor ( http://www.blogher.com/blog/maria-niles ) PopConsumer ( http://consumerpop.typepad.com/popconsumer ) Beyond Help ( http://mariax.vox.com/ )

Maria Niles 5 pts

The personal videos on YouTube are such a brilliant addition to an already terrific campaign.

Thanks for commenting!

BlogHer Contributing Editor ( http://www.blogher.com/blog/maria-niles ) PopConsumer ( http://consumerpop.typepad.com/popconsumer ) Beyond Help ( http://mariax.vox.com/ )

Kim Pearson 5 pts

You women are too funny! Make sure that tango goes on Youtube!

Kim Pearson
BlogHer Contributing Editor ( http://blogher.org/blog/kim-pearson )|KimPearson.net ( http://kimpearson.net )|

HelloLadies 5 pts

http://www.helloladies.com

I hate to brag, but ladies, he's talking to ME. What does he say? "Hello Ladies."

JennaHatfield 10 pts

This is all really made of so much win.

Just like his abs. (And I don't get swoony over "celebrities," but, HAVE YOU SEEN HIS ABS?)

Jenna Hatfield (@FireMom ( http://twitter.com/FireMom )), from Stop, Drop and Blog ( http://stopdropandblog.com ) and The Chronicles of Munchkin Land ( http://thechroniclesofmunchkinland.com ), is a freelance writer and newspaper photographer.

AlmostMaybe 5 pts

This campaign brings me joy (and not just because I have a not-so-secret crush on Mr. I'm-on-a-horse).

if he actually comes to BlogHer though, I'll probably cry. Mostly because I won't be there to experience it, and I'll be mad jealous of the rest of you.

[yesthisisJAM]

AlmostMaybe ( http://almostmaybe.wordpress.com )|Twitter ( http://twitter.com/yesthisisjam )

GeekMommy 5 pts

Hm...
My comment printed twice.
So I'll use this one to say "Let's pump this message up!"

Old Spice is P&G - P&G gets us and the power of bloggers. Maybe they'll think about it.
After all - can you say that it wouldn't get them a ton of free coverage? :)

Where's the petition? ;)

GeekMommy 5 pts

...and get my own video to that effect (seriously, my husband reposted it on Facebook saying "I'd think my wife was cheating on me, but he said such nice things about me...") I'm not mad at him at all.

http://www.youtube.com/watch?v=I8t98m-z0es

But you know what? I'm 100% behind the "bring him to BlogHer" idea - I mean, Isaiah Mustafa could give us some great insight on how to handle going from 'struggling actor' to 'internet sensation' virtually overnight.

Have you seen the video he did for his daughter? It's the last little bit that just grabs the heart!! :) "You deserve it Monkey..."
http://www.youtube.com/watch?v=JvuYcbgZl-U

What a guy!!

Lucretia (aka GeekMommy) Raising a child in a digital world, still a digital girl

ccarfi 5 pts

deb, you just won the internets.

Melissa Ford 5 pts

I hope he shows just for the story, but alas, I am not as taken with the Old Spice man. He amused me in the first commercial, but I stopped laughing and the commercials keep coming.

Melissa writes Stirrup Queens ( http://stirrup-queens.com ) and Lost and Found ( http://lostandfoundandconnectionsabound.blogspot.c... ). Her book is Navigating the Land of If ( http://thelandofif.blogspot.com/ ).

Megan Smith 5 pts

It would make NY even hotter if Mr. Old Spice himself came to our little do!

Please, oh please!

Megan

TV/Online Video Contributing Editor ( http://www.blogher.com/blog/megan-smith )

Megan's Minute ( http://www.megansminute.com/ )

Meg's Rad Reviews ( http://www.megsradreviews.com )

Elaine W. 5 pts

Love it, Maria. Brilliant. Now how can you say no to that Mustafa?!

Elisa Camahort 5 pts

That is all.

Elisa Camahort Page
BlogHer
elisa@blogher.com
My BlogHer profile truly shows you everything I do online...Check it out!!

Deb Rox 5 pts

Dear Old Spice Dude,

Look at her. Now look at me. Don't you want to be the type of man who follows up talk with action? Did you notice the little quiver in her bottom lip? She wants to believe you, but can she? Are you a man of your word? Are you looking at her? Now look at me. Tell me you want to be a real man, the kind that cuts down a tree and carves it into a dance floor upon which you will sweep Maria into the tango of a lifetime. I know I don't have to remind you to get a rose. It's probably already between your teeth.

You smell great, by the way.

Deb Rox

3 Smart Girlz ( http://www.3smartgirlz.com/ ) consulting

Blog ( http://www.debontherocks.com/ ) like a freaking butterfly, sting like a Tweet. ( http://www.twitter.com/debontherocks )

amommystory 5 pts

I would love it if he came to BlogHer. And from a marketing perspective, Old Spice would be crazy not to send him.

Sure, it's a conference for women, but think of how many of us have man-friends back home that we could bring Old Spice samples to, along with photos of us with Mr. Old Spice guy and happy memories of how we want our man to smell. ;)

Christina A Mommy Story ( http://amommystory.blogspot.com )

Erin Kotecki Vest 5 pts

but we knew that already.

Politics & News Contributing Editor
Erin Kotecki Vest ( http://queenofspainblog.com/ )

janekc09 5 pts

If the Old Spice dude shows up at our "little NY party" in August. All I can say is, "from your lips to God's ears", Maria!

Miss Disgrace 5 pts

I think this ad campaign youtube business is fabulous. Truly fabulous.

Miss Grace's Disgrace ( http://www.missdisgrace.com )

Disgraced Shopping ( http://www.shopdisgrace.com )

 tweet @grace134