Business Track: The Brand

How important is “brand” to a new idea? You don’t have a lot of budget, and it’s an ever-more-noisy environment. Moreover, conventional wisdom states that your brand is what your customers make of it…and you’re just starting out. So, what is “brand” to a brand new company or product? How can you establish your brand, and be true to it as you grow and evolve? Join branding experts like Liz Dolan, Analisa Balares, Janet Riccio and moderator Gina Garrubbo to explore how branding is relevant to your big idea.