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Oprah Announces The Oprah Winfrey Television Network

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Cross Posted At Megan's Minute

Oprah and David ZaslavWell you thought it couldn't happen, but the Oprah empire just got bigger. 70 million households bigger.

The Goddess as I like to call her, just expanded her realm.

Today Oprah Winfrey and David Zaslav, President and CEO of Discovery Communications announced a joint venture whereby Oprah will take over the Discovery Health Channel and turn it into The Oprah Winfrey Network, or OWN in 2009.

Oprah had this to say:

"Fifteen years ago, I wrote in my journal that one day I would create a television network, as I always felt my show was just the beginning of what the future could hold," said Oprah Winfrey, who will serve as chairman of OWN. "For me, the launch of The Oprah Winfrey Network is the evolution of the work I've been doing on television all these years and a natural extension of my show."

Knowing how Oprah thinks---'cause we're so close after all---it can't be a coincidence that she made this announcement on Dr. Martin Luther King's birthday. 

According to Oprah.com:

OWN's mission is to create multiple platforms for women, men and their families with a purpose and a passion: to celebrate life, to inspire and entertain, empowering viewers around the world to live their best lives, and by doing so, lift the lives of those around them in ever-widening circles.

In addition to providing her talent, and personal commitment, Winfrey will have full editorial control over the joint venture and will be responsible for OWN's programming, branding and creative vision.

Winfrey will serve as Chairman of The Oprah Winfrey Network, LLC and the venture will be 50/50 owned by Discovery and Harpo. This is a cashless transaction and The Oprah Winfrey Network, LLC will be an independent company.

Discovery Communications will contribute to the venture the Discovery Health Channel as well as handle distribution, origination and other operational requirements for the proposed venture. Both organizations will contribute advertising sales services to the venture.

The search for OWN's Chief Executive Officer to oversee day-to-day venture operations will begin immediately.

With all the problems we as black people face---and we sure as hell got a lot---we also have a lot of people to be proud of.  Everyday people that no one ever hears about who fight the good fight in the neighborhoods, hospitals, schools and churches.  People who are raising strong, loving families.  People who are doing the best they can with very little, but doing all they can where it counts.  These are the people who are the beneficiaries and standard bearers of Dr. King's legacy.

In the public arena, we have Barack Obama, running for president of the United States with a legitimate chance to win.  (Coincidentally, Dennis Haysbert whose portrayal of a black president of the United States on the television show "24," announced his endorsement of Obama today.  He thinks his role on "24" made America just a bit more comfortable with the idea of a black president. As crazy as it sounds, I think he's right.)

We have the incredibly accomplished and powerful US Secretary of State, Dr. Condoleezza Rice. Though a whole bunch of black people don't like to embrace her because she's a Republican, I for one can't deny her achievement.

Now we've got Oprah, a self made, black woman who represents the best we as a people can be, taking control of a network that will be an amazing force for change in the way black people are portrayed and how our stories are told.

It gives me chills just thinking about it, and as a black woman on Martin Luther King's birthday, makes me indescribably proud.

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Megan Smith 5 pts

Hi Granny Sue,

I'm a media contrarian by nature and slightly skeptical of whatever I see or read. But when I see something that has proven to be a positive influence, I feel good about having some faith in it.

I think sometimes we're so suspicious because we see so many negative influences, when we see someone actually influencing people in a good way, we're like, they can't be for real. I think Oprah is for real. Not perfect, mind you, but for real.

You hit it right on the head when you said the following:

It isn't Oprah herself that disturbs me--it is the fact, as Denise says, that millions of people, mostly women, mindlessly adopt her ideas and recommendations without applying any personal critical thinking to the process. I am interested in her opinion as one of many others I might hear, and then I form my own position.

Too many women also mindlessly adopt the ideas in Cosmo, Seventeen, People Magazine and a whole bunch of other media outlets. And for me those are much more destructive than Oprah has ever been.

I don't have a problem with Oprah being on the cover of her magazine because that's marketing and that's part of what sells the magazine. But inside the magazine are the voices of a diverse group of women and men. Old, young, black and white. Her ads often feature older women, black women, women who don't necessarily look model-like. The articles don't suggest quick fixes for life's problems but encourage looking inward for answers. I think all of those things are good things.

More women definitely need to think. More women definitely need to question. And more women definitely need to have confidence in their own ideas of what's right and wrong for them. About Oprah or anything else.

And I really appreciate your adding your comments and your point of view to the discussion.

Megan
BlogHer Contributing Editor, TV/YouTube

Personal Blog: Megan's Minute ( http://www.megansminute.com )

grannysu 5 pts

I respect what Oprah's accomplished. What she has overcome and how she has used her resources for good is admirable.

I began to feel uneasy when I noticed that her magazine featured her on the cover every month, all glitzed up and air-brushed. It smacked of megalomania to me. I'll admit upfront that I am not a crowd-follower, and I have a huge distaste for all types of celebrity worship. She is lovely, but to put yourself on your mag cover month after month? Am I the only one who thought that was weird? I can't think of any other publication that does this.

It isn't Oprah herself that disturbs me--it is the fact, as Denise says, that millions of people, mostly women, mindlessly adopt her ideas and recommendations without applying any personal critical thinking to the process. I am interested in her opinion as one of many others I might hear, and then I form my own position.

In my state, we have a very wealthy coal executive who has tried to influence state politics and laws by spending huge amounts of money, funding advertising and thinly-veiled groups who purport to be for a good cause (like children) to shroud the fact that what they are really doing is promoting the interests of big coal.

Oprah's goals are more high-minded than this coal exec, and I understand that she gives a strong voice and a visible face to the concerns of the black community that is much needed. Still, when one person can influence the thinking of so many because that person can afford to buy the resources to do it--well, I will keep my distance, and watch them from a place of distrust.

Granny Sue
Stories from the Mountains and Beyond
www.grannysu.blogspot.com ( http://www.grannysu.blogspot.com )
susannaholstein@yahoo.com

Megan Smith 5 pts

Yeah, you're right, Dr. Phil is turning out to be a low point. However, Oprah's positives far out weigh her negatives as far as I'm concerned.

When Oprah first began her show and was doing a lot of couple and relationship issues, she would have black couples up on the stage talking about their issues and how they were or were not resolving them. She made it "normal" for black couples to admit to problems and to seek out help for them. It wasn't seen anymore like airing dirty laundry in front of white people. That for me was a huge thing and helped a lot of black families.

Since then, she's been even much more of a change for good in a media world that can be so destructive.

One of my missions when I started my personal blog ( http://www.megansminute.com ) last year was to have discussions just like this one we're having now. To remind as many people as possible to watch the media with a critical eye. That's one reason I try to plug shows like "Reliable Sources" ( http://www.cnn.com/CNN/Programs/reliable.sources/ ) that airs on CNN every Sunday, because it's one of the few places where media is dissected with a critical eye.

The more people like you and I speak up on places like BlogHer, and especially to women, the more we can, in our own small ways help create better media consumers.

Megan
BlogHer Contributing Editor, TV/YouTube

Personal Blog: Megan's Minute ( http://www.megansminute.com )

Denise 9 pts moderator

And that's the problem - if all Americans were smarter consumers and smarter THINKERS, I probably wouldn't have a problem with Oprah (or Murdoch) because there wouldn't be millions of American sheep blindly buying and believing anything they say.

But, in America, we don't seem to function that way. I hear women all day long saying "I heard it on Oprah"... and let's face it, not everything Oprah has done or backed has been right or healthy. She brought us Dr Phil, after all... ;-)

Years ago, before Oprah mania hit so hard, I liked her. Now she just makes me nervous and as soon as I hear someone say "I saw it on Oprah"... I shut down. I know what Oprah thinks and believes, I don't want to hear every other woman in the world telling me she believes this "because she heard it on Oprah...".

~Denise
BlogHer Community Manager

Flamingo House Happenings ( http://www.flamingohouse.net )

Megan Smith 5 pts

Oprah has been such a force of good, I have no problem with the power she accumulates.

The comparison to Rupert Murdoch's empire is correct, except I see Oprah as actually helping to balance out the Rupert Murdoch influence.

I'm one of those people who believes the public should view the media and coverage of any topic as they would any consumer product. Who's making the product, is it of good quality, do I really need it, and is the price right?

When it comes to media, more of us need to read an article and then check the byline and the bio of the person who wrote it. That's what I do. If I read a story about the mortgage crisis, I want to know if the person who wrote it works for a mortgage financier. If I watch CNN do a story about Time Warner, I know the slant might be less negative because Time Warner owns CNN.

I think Oprah's "products" should be consumed in the same way. Her TV shows, her book recommedations, etc. I take from it what I want, what works for me, and I discard the rest. Because I happen to like her and almost everything she stands for I'll accept quite a lot from her.

My problem with say Fox News Channel and Rupert's empire is that they purport to be unbiased when they obviously aren't. If they just came out and said, "We're shills for the Republican party and proud of it," I'd have a lot more respect for them. I still wouldn't watch them, but I'd have a lot more respect for them.

For me, Oprah never pretends to be something she's not. Good, bad or indifferent. That for me, is the difference. But still, it's up to us as viewers and readers not to just accept what we read or see from anyone, including Oprah, as gospel truth.

We need to be better media consumers.

Megan
BlogHer Contributing Editor, TV/YouTube

Personal Blog: Megan's Minute ( http://www.megansminute.com )

Denise 9 pts moderator

This woman is moving another step closer to ruling the world and it makes me uncomfortable. It isn't Oprah the person making me uncomfortable. Or Oprah the woman. Or Oprah the black woman. I'm simply uncomfortable with anyone whose power and influence seems to go unquestioned by the masses.

She's like Rupert Murdoch except we all love her and we hate him.

I am awed by her achievements, but at the same time ... I won't watch her network, just like I won't vote her candidate and I won't read books she recommends.

~Denise
BlogHer Community Manager

Flamingo House Happenings ( http://www.flamingohouse.net )