The Organic, Green, Natural Fallacy in Skincare Products
Nowadays a lot of people think that “natural” or “green” or “organic” skincare products are better for them than “regular” skincare. But these terms are pretty meaningless. “Natural” and “green” are label terms that are not regulated by any government or non-government body. The only label term that has any real meaning is “organic”. In an earlier post I already addressed the issue of parabens in skincare and cosmetic products, but I’ve also been thinking for quite some time about how I wanted to address the issue of organic, natural, and green skincare products in my blog since it is very common to see the issue addressed in all sorts of media (magazines, TV, etc.) and you hear people discussing the terms as well.
Lucky for me Skin Inc. published a two-part article series about just these issues. The first article in the series addresses many important issues when it comes to “natural”, “organic”, and “green” products. For example the article points out that there is no global definition for the term “green” in skincare and cosmetic products. In addition, the article points out that marketing professionals are savvy enough to know how to play on people’s fears of parabens even if there is little real evidence to suggest that parabens cause cancer. Another important point the article makes is to explain the idea of “greenwashing”. This is when words such as “organic”, “natural”, or “botanical” are used in an effort to make the product you are buying seem more healthy. In reality you are buying a product that as a very low concentration, too low of a concentration to do anything, of these “green” ingredients. Furthermore, while a product may have some organic ingredients it also has chemical ingredients in its composition, but this information is purposely left off the advertising and label claims.
Read the rest of my post on my blog: http://askanesthetician.wordpress.com