Outdoor Advertising and Lessons in Analytics

BlogHer Spotlight

Spydergrrl takes a look at outdoor advertising and says we can learn a lot of lessons about web site analytics from it. She writes,

You're in your car at a stop light and your eye catches the sign on the side of the bus stop: "You just proved outdoor advertising works." And you think: Dammit! I'm better than that! Why does that *always* get me?! (C'mon, admit it. You know you do.)

But I think the sign is wrong.

Read the full article: You just proved outdoor advertising works - Um, no. A lesson in analytics

an outdoor billboard

Image Credit: uriba

Read more from Outdoor Advertising and Lessons in Analytics at spydergrrl on the web

More Like This


In order to comment on BlogHer.com, you'll need to be logged in. You'll be given the option to log in or create an account when you publish your comment. If you do not log in or create an account, your comment will not be displayed.