Outdoor Advertising and Lessons in Analytics

BlogHer Spotlight

Spydergrrl takes a look at outdoor advertising and says we can learn a lot of lessons about web site analytics from it. She writes,

You're in your car at a stop light and your eye catches the sign on the side of the bus stop: "You just proved outdoor advertising works." And you think: Dammit! I'm better than that! Why does that *always* get me?! (C'mon, admit it. You know you do.)

But I think the sign is wrong.

Read the full article: You just proved outdoor advertising works - Um, no. A lesson in analytics

an outdoor billboard

Image Credit: uriba

Read more from Outdoor Advertising and Lessons in Analytics at spydergrrl on the web