Overcoming Internal Objections 101

Track: Social Media Creation Best Practices
As the head of all of Google's internal and external blogging efforts, Karen Wickre has seen and heard it all. Every objection, every concern, every barrier. Karen will moderate a discussion about how to answer the objections and concerns that arise when trying to sell a social media program internally. She'll be joined by experts who have successfully made the case for blogging at companies large and small, bureaucratic and free-wheeling, including Yvonne Divita, who has gotten Purina dipping a toe and then diving right into blogging and Lena West, an expert on helping companies figure out how to manage their time and resources to enable a social media program. Margaret Gurowitz will talk about managing her blog Kilmer House, a company blog at J&J, a company with a policy of no company blogs!

Social Media Creation Best Practices Track is brought to you by Ogilvy's