PeopleBrands: Build your brand and monetize your influence

Oprah. Rachael Ray. Martha Stewart. They're people. They're brands. They're PeopleBrands: Trusted people with unique points-of-view who have the desire and ability to build a business around themselves.

Chances are if you’re at BlogHer, you too are a PeopleBrand. But how do you make yourself a strong PeopleBrand? And how do you harness your influence to earn money while helping those who trust your opinion?

John Caplan, former President of About.com and former CEO of Ford Models, has the answer.  Last April, he founded a new company called OpenSky, a pioneer in relationship commerce.  John will lead a panel discussion on PeopleBrands and a new business model that empowers bloggers to earn money by promoting what they love through engaging, personal and authentic content.

OpenSky’s incredible host of Shopkeepers includes Kath Younger (http://www.katheats.com/), Michael Ruhlman (http://blog.ruhlman.com/), Marta Wohrle (http://www.truthinaging.com/contact-us/) and Tina Haupert (www.carrotsncake.com). We’ll bring a group of OpenSky Shopkeepers to share their experiences building their brands and monetizing their influence as PeopleBrands.

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