Playing Farmville Trumps Email in Use of Online Time: How Do You Use the Internet?
Minimize your Facebook, pause that game you’ve been trying to get a high score in for the past 45 minutes, and check out this recent study in how American’s spend their online time.
While you may have convinced yourself that keeping your Twitter page open in the office isn’t detracting from your other online work, the report shows that the average American spends 22.7% of their online time on social networking sites and blogs, making it the number one online activity.
Maybe you’ve accepted the fact that status updates and Twitter feeds run your online life. What you may be surprised to find out is that the second biggest use of online time (10.2%) is devoted to online games, beating out email (8.3% of online time).
A study in the UK revealed similar results, showing that May 2010 marked the first time social networking sites were getting more hits than search engines.
While email still tops the list of mobile internet use (40% of mobile internet time spent using email), people are using their handheld devices increasingly more for social media.
The conclusion being that we’re communicating more via Facebook comments and Twitter replies and through instant messaging (4% of online time) and email.