Prego case study: Jory moderates a discussion with a Prego brand manager and an agency rep about their BlogHer program

Sponsored conversations are certainly in the social media news stream lately. This case study is an example of how one Campbell brand, Prego, encouraged unfiltered conversation around core brand values of its product. Through this campaign, Campbell was able to support women in their quest to find and share value with one another during these tough economic times, which ultimately improved the image of its brand among the consumers who took part. Not only was Campbell able to reach millions of consumers, but it was able to interact with them in a way that was authentic, not forced. m80’s Maureen Larsen will be joined by Patti McGreal, a Prego brand representative, and one of the bloggers who took part in the conversation to discuss what motivates bloggers to participate in such conversations…and what brands can learn and gain from it.