Presenting Five Case Studies: Successful Social Media Outreach

Four companies, four pitches to make, four examples of best practices in action...including how they found and interacted with bloggers.

Confirmed case studies currently include::

General Motors: Last November General Motors approached podcasters The Manic Mommies about sponsoring the first-ever Manic Mommies Escape Weekend. GM’s sponsorship focused primarily on providing transportation options to attendees. Jill Whalen interviews GM's Natalie Johnson about GM's strategy for this kind of sponsorship, and Manic Mommies' Erin Kane about why Manic Mommies accepted GM's sponsorship, and what their attendees thought of the benefits GM sponsored.

Graco: Elana Centor will lead you through the story of the Graco Get-Together program, again with reps from the company (Graco's Lindsay Lebresco), the agency (Converseon's Christin Eubanks) and one of the bloggers who was on their outreach list, Beth Blecherman.

Hewlett Packard: Susan Getgood presents a blogger outreach case study. The product was HP's Photo Books. Susan was the consultant on the initiative, and we'll also hear the point of view of the company (HP's Victoria Naffier) and one of the bloggers who was on their outreach list, Liz Gumbinner.

Method: Learn about the Detox Seattle program introduced by Method, a line of environmentally friendly home care products. Their goal was to do good, by "detoxing" Seattle, but also to build business, by generating word of mouth about Method and by signing up new Method Advocates. The results of their outreach program were stunning: A huge increase in Method Advocates, lots of online chatter...and nearly 1000 pounds of toxic chemicals collected and safely disposed of. Learn from Method rep Anna Boyarsky, their agency, Amy Cotteleer from A Squared Group and one of the participating bloggers, Kathryn Thompson, what made this program so successful.

Microsoft: Microsoft has a history of sending employee bloggers out into the online community to foster better developer and user relations. Nelly Yusupova interviews three prominent Microsoft bloggers, Ani Babaian, Sara Ford and Ariel Stallings, about how their Microsoft blogging builds a bridge between the world of corporate social media engagement and their own personal technology passions.

Successful Social Media Outreach Case Studies brought to you by 360 PR.