Presenting Four Case Studies: Successful Social Media Creation

Four companies, four social media programs, four examples of best practices in action...including a frank discussion of their metrics of success.

Confirmed case studies currently include:

DC Goodwill: Toby Bloomberg interviews Em Hall, the woman behind DC Goodwill's Goodwill Fashionista blog about how the blog and other innovative online programs are helping DC Goodwill broaden their customer base and create unlikely buzz.

Hearst Mobile: Fast Company's Lynne D. Johnson interviews Hearst Digital media's director of mobile, Sophia Stuart, about their initiative to take content and community mobile...realizing the promise of mobile ubiquity. Hear how they brainstormed over what content made sense for their mobile platforms from nine magazine properties, and about how they evangelized this new content internally and with surprisingly intimate efforts externally.

Kodak: Google blog leader Karen Wickre interviews her counterpart at Kodak, Jenny Cisney about Kodak's award-winning efforts on creating a substantial and substantive corporate presence in the blog world. Jenny cites internal education and morale as one of the key benefits of their blog program, but I'm sure Karen and Jenny will compare a few notes on how it impacts their companies' stature externally too.

Wiggly Wigglers: Yes, you read that company name right. Wiggly Wigglers is a UK-based gardening and farming e-commerce site. Maria Niles interviews Heather Gorringe, Wiggly Wigglers' founder and resident social media convert. Heather ripped up her advertising budget and now relies on social media to promte her company and its products. Using Facebook, a blog and a podcast that now has 40,000 regular listeners Heather has managed to grow her business, no pun intended. Find out how these tools can work for you, even if you're not a deep-pocket big brand with a dedicated team!