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Welcome! On behalf of the entire community and my co-founders Elisa Camahort, Jory Des Jardins, welcome to  BlogHer.com. As BlogHer's co-founde...
 
 
 
 

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Pro-life? Pro-choice? Pro-Saving women's lives? Here's how we can work together

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Have I told you lately how much I love how smart this community is? Here's what I'm on about: Over the weekend, BlogHer community member Valiens of A Brain Like Mine blogged great questions about the BlogHers Act fundraiser to save women's lives:

"I'm wondering whether the women's health care available in any given country is able to provide birth control in any meaningful way, and I'm wondering what the general attitude and practice is among the providers in the various countries about abortion....I'm also wondering if any of the organizations being supported are specifically political in nature, or in support of, or being supported by, political organizations, and which ones they are, and what their mission statements propose. Again, this could be an important factor regarding donations. Transparency is most desirable.On top of that, I'm willing to say I have some potential donors who would have questions about vaccinations, AIDS treatments, religious involvements...more"

I love Valiens' questions because it gives me an opening to talk more about BlogHer's philosophy for our BlogHers Act fundraiser, and why we chose to work with GlobalGiving to support five projects we deliberately selected with an eye to exactly the issues she raises. Here goes...

First, a quick overview of BlogHer: As you may be aware, BlogHer is a non-partisan organization. Our mission is the same one we wrote at a kitchen table in 2005: To create opportunities for women who write and comment on blogs to gain greater exposure for their writings, opinions and beliefs -- and we find, as Valiens does, that our membership embraces the entire political spectrum. We have pro-life members. We have pro-choice members. We have every permutation of politics under the sun and we love that. This is why we partnered with GlobalGiving on BlogHers Act, our community's initiative to improve the world by harnessing the power of women online (more here). GlobalGiving is key because:

1. GlobalGiving investigates every project to make sure that:
* Their work has significant social impact.
* They have a track record for delivering on promises.
* They are not listed in any terrorist databases.
* Their projects are eligible for international philanthropic donations — so donors in the US receive full tax benefits.
Read more about GlobalGiving's due diligence here: http://www.globalgiving.com/dd.html

2. GlobalGiving offers us donors a money-back guarantee that our money will go to helping people via specific projects, not paying for administrative overhead. Read the guarantee here: http://www.globalgiving.com/guaranteed/index.html

Now, on to the five projects we selected as alternatives for donors to pick, using GlobalGiving's (incredibly, may I say thankfully?!) easy-to-use widget. We selected five different projects that we thought would offer all members of the BlogHer community at least one personally comfortable alternative to make a donation that will save women's lives. I can confirm that:

- Each project's organization is independent, not affiliated with a political or religious organization superstructure. I should note, however, that by virtue of placing a priority on the health of women, girls and female infants should be, de facto, considered "political in nature" because of the second-class status women have in these countries. Which is why these women need our help so badly! :) Also, political and religious organizations and organization members are not prohibited from giving to these causes.

- We chose these five projects because of their primary focus on saving women's lives -- including saving the lives of new mothers, their infants and their other children via clinical care and/or education -- as well as their endorsement by GlobalGiving as an organization that is working effectively within these five cultures to empower women with the information they need to survive.

- We recommend that people who do not support contraception in any way shape or form donate to the first project below, a school lunch program for girls in Burkina Faso, where education is equipping women to participate in the developing economy. Where the reproductive health programs listed below mention contraception and sexually transmitted diseases (Afghanistan, Nepal South African), these projects focus on education about using condoms safely, and distributing condoms. Note: While abortion is not a focus of any of these projects, I suspect that this is an alternative some clinics may use to save the life of the mother; This is why I also recommend the first project below for pro-life donors.

In addition to GlobalGiving's comprehensive and clickable

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valiens 5 pts

This is exactly the information I was hoping for! Thanks so much for being so thoughtful in your response, and for linking to my post. I feel utterly confident now that anyone who wants to donate can do so with not only clear conscience but downright joy.

It's a great concept, a great suite of causes, a great program in general. I plan to plug it. Building upon what Vered said, see if you can get people to donate the catch-phrases they come up with in their blogs for your promotions. It might cut to the chase faster by having more brains working on it. It's also got market testing built in.

Also, I think it's good to take advantage of the tax-time burn by reminding people donations are deductible, and though they might not be able to fix last year's return, they can and should start thinking about next year's now by donating early and often!

Thanks again. I'm excited to see how this moves forward! 

Amanda_Magee 5 pts

Thanks for creating another opportunity to join in something that allows my voice and efforts to have a greater impact.

I just posted this widget on our company blog - Hibernate.

 http://hibernate.sarabearco.com

Amanda

http://lifewithbriar.blogspot.com

http://toddlywinks.blogspot.com

Nordette Adams 6 pts

Due to circumstances beyond my control, I haven't been active with this BlogHer campaign, but even in my peripheral vision I can see that good work's getting done.

Thank you for giving women this opportunity.  Hope I can get back into the groove soon.

I like your provocative title here, Lisa.

Nordette 

Is New Orleans the Vagina of America?, V-Day coverage  ( http://www.blogher.com/new-orleans-vagina-america-... )

Nordette Adams ( http://blogher.org/blog/nordette ) is a Contributing Editor with BlogHer.org.

( http://blogher.org/blog/nordette )

Vered 5 pts

It wasn't my intention to say that the editors are doing anything other then a fabulous job promoting these important causes.

And yes, it is important to provide details to people who want to learn more.

But you asked for input, and I needed to point out that a different marketing strategy - or perhaps combining both in-depth coverage of the causes with short, catchy, frequent posts, might get more people to pay attention and make a donation.

Vered DeLeeuw
www.momgrind.com ( http://www.momgrind.com )

Lisa Stone 6 pts

...so they can focus on their chance to the education they need to participate in Burkina Faso's developing economy is an essential point.

You're right: Blogging the initiative every day in as catchy and attention-getting a way as possible makes a difference. I think the editors on this site are doing a terrific job, as are bloggers like you who are spreading the word: See the growing list at the bottom of this post ( http://www.blogher.com/node/37971 ).

Then, once we get peoples' attention, I think many do want extensive detail, as Valians did, so hopefully this post will end up as a helpful link...

Lisa Stone
BlogHer Co-founder ( http://blogher.org/member/lisa-stone )
Surfette ( http://surfette.typepad.com )

Vered 5 pts

My only input, which I already gave elsewhere, is that you need to make this campaign more catchy, or as Denise defined it, have more of a "wow" factor ( http://www.blogher.com/bloghers-act-you-can-help-e... ).

It is easier for people to donate when their reaction is "wow, this is such a small amount to give, and it will make such a huge difference". So, $10 to cover the costs of medical care, or $15 to buy lunch for 50 girls - that's a "wow". But $50 to provide counseling - yes, it's very important - but the wow factor is missing and so it will generate less donations.

So it's fine to stick with some of the less "wow-generating" causes, but you need to realize that people won't give as much. 

Also, and this is true for all five causes, and as part of the catchy theme, I think that detailed posts or articles that explain the value of each cause are less helpful than short, catchy posts that tell people - like Denise did ( http://flamingohouse.net/?p=1899 ) and I copied ( http://momgrind.com/2008/04/07/would-you-give-up-o... ) - "give up one visit to Starbucks and you can save a life". The message needs to be as clear and short and catchy as you can possibly make it, and you probably need to repeat this short message every single day until Mother's Day. And while you will run the risk of turning people off if you write about it every day, I think it's worth the daily exposure to new audience.  

Vered DeLeeuw
www.momgrind.com ( http://www.momgrind.com )