The Professional - Beginner + Advanced | How to Price and Value Your Services

BlogHer Original Post
Event Date: 
August 4, 2012 - 3:15pm - 4:30pm
Conference Day: 
Day 2
Conference: 
Conference Track: 
The Professional

The veil is lifting for professional bloggers, as we’re starting to share more about how we attach value to our services… articulating business value in order to assign monetary value. We’ll debate retainers vs. hourly rates, how much to share in a proposal, and how to deliver wrap-up reports that open the customer’s eyes to your value. We’ll talk about working with brands, with each other, with marketing agencies and with publishing platforms to give you an honest, balanced, and fair view of what your services are worth, and how you can back that number up with cold, hard facts. Monica Barnett moderates a discussion with Amy Bradley-Hole, Ana Lydia Ochoa-Monaco, and Cecily Kellogg.