Proud NOT to be a Mommy Blogger!

88% of moms define themselves as the household CFO and they spend 2.1 trillion annually. Gone are the days when moms just blogged for fun and social networking. Mommy bloggers are turning into full-blown marketing professionals working to develop brand images.

Brands don't haphazardly sponsor a blog. A blog has to have a strong readership and page views. In order to get those numbers, you have to be writing something of value to your audience. It is not pure luck that these mommybloggers become rockstars. Blogging is not easy and to suggest that these moms aren't researching before they write is a bit absurd.

Moms are becoming smarter and learning how to work with brands to sell to other moms, who control most of the household spending. The really smart moms learn how to develop a network of other moms underneath them that they can use to market the same products to even larger audiences of other moms.

Plus, do you have any idea how hard it is to maintain a blog on a regular basis while trying to manage kids in your household? Having to do product reviews, giveaways, marketing, etc takes numerous hours of the day and this is required so that hopefully in a year or so, a mom could start making more than $200 annually.

Additionally, to imply that mommy bloggers do not provide content is insulting. If a mommy blogger is not providing content, then no one would read her blog. Sure, many are not trained journalists, but just because they don't site their research properly and they express an opinion, does not mean that they do not have something interesting to say.

Have you ever checked out Moms Rising.Org? This is a politically-based blogging sort of site that provides tons of content and I am a proud subscriber (and no, I am not affiliated with them in any other way).

While I agree that the reporter could have presented another angle, you too could have done some more research into the world of mommy bloggers before declaring your pride in not being one of them.

Isnt' the whole point of the internet that it's not exclusionary? Have you been kicked off of a blog because you weren't a parent? I guess I qualify as a momblogger but I write about plenty of other things besides my kid.

Blogging should not be built upon the "sands of motherhood" or the "rock of women" (???), it should be built on the rock of solid writing and truthful expression...your marital status, parent status, gender, sexual orientation don't matter. Just write your truth.

Laura

I agree to an extent, but I don't think mommy blogging is any more exclusionary that pop culture at large...I'm wondering if there's not an inherent contradiction in saying in one paragraph that readers are fickle and then requesting Pantene sponsorship (tongue-in-cheek) in the next. If readers are fickle, it's because consumer culture has mass produced soundbyte frivolousness...not because of something as old as life itself, namely motherhood.

Hope should not be a thing with feathers. It's a thing with wheels: http://hopeindisenchantment.blogspot.com/

"But my beef with mommy blogs is that you either have to be expecting or have a kid to participate."

No you don't. While I may not chime in on a conversation specifically about parenting issues, to say that mommybloggers only write for other mommies is false. I don't have children, don't plan to and participate on mommyblogs all the time and have for years. You don't have to be a mother to be part of the community.

I refuse to define myself or my blog by whether not I have children.

Contributing Editor Sassymonkey also blogs at Sassymonkey ( http://sassymonkey.ca ) and Sassymonkey Reads ( http://sassymonkeyreads.ca ).