Ralph Lauren’s Olympic Games Apparel - good for business?
By PrettyTough on August 01, 2008
If you happen to have an extra $125.00 to spend on a polo shirt or $50.00 for a tee, or you’re one of those people who likes your apparel covered in logos and symbols, then by all means check out the Ralph Lauren Olympic Games Collection.
Lauren was selected to design the official Opening Ceremony and Closing Ceremony parade outfits as well as an assortment of Olympic “village wear” pieces for the 150 U.S. athletes competing in Beijing and they’re now available at Olympic Spirit stores, select department stores and RalphLauren.com. Ah…capitalism at it’s best. Wonder if the garments are made in China?
Lauren’s logo-festooned designs are “inspired by the rich past of the Olympic Games and in keeping with the time-honored tradition of this historic event.” Reflecting Ralph Lauren’s trademark sporty sophistication, the collection offers casual sportswear styles in combinations of red, white and blue adorned with the U.S. Olympic Team and iconic Polo Pony logo.
None of the offerings we viewed made us want to take out our credit card or shell out any hard-earned cash. All carry an unmistakable air of preppy confidence and there’s the added touch of patriotic team spirit but even though we’re big supporters of the Games we’re not that inclined to line Lauren’s already heavily padded coffers. If, however, you are one of those people who likes to wear red, white and blue polos heavily embroidered with official-looking badges — you’re in luck.
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