Romney Has What it Takes to Restore America’s Global Image & Reputation

During the Winter Olympic Games of 2002, I had the pleasure of working with Mitt Romney. We both worked at the Salt Lake Organizing Committee (SLOC). Mitt was the president of the Organizing Committee and I managed the Brand Protection function.

For those of you who aren’t familiar with the term: Brand Protection was responsible for protecting the Olympic and Paralympic trademarks and the commercial rights of official marketing partners.

Mitt faced a number of challenges when he took control in 1999. Around this time, SLOC was under federal investigation for alleged bribery, a scandal that threatened to tarnish the global image and reputation of the Modern Olympic Games. As a result of this scandal, the Organizing Committee had fallen short of budget projections.

Trading on our reputation and the reputation of the Olympic movement, we generated a majority of revenue through the sale of corporate sponsorships, licensed merchandise and tickets. We depended on licensing the rights to the Olympic brand to raise money. Our trademark included the five interlocking rings. When the brand became tarnished, sales revenue began drying up and the Organizing Committee ran a deficit, spending money it did not have. Does this sound familiar?

Under Mitt’s leadership and vision, the Olympic brand became valuable again. Thanks to Mitt, we were able to turnaround the Salt Lake Organizing Committee and restore the image and reputation of the Olympic Games. I admire Mitt’s high moral and ethical standards. His policies of transparency and fiscal responsibility restored faith and confidence in our organization enabling SLOC to move from deficit spending to generating a revenue surplus.

As an inspirational leader, Mitt’s high expectations and work ethics inspired us to improve performance and become successful. He aligned our corporate culture with our mission creating an energetic, goal oriented and optimistic work environment. He clarified our primary objective then set the pace necessary to accomplish it

Our economic future, international trade relations and national security depend on the strength of our brand as a nation. Please join me in electing Mitt Romney to lead our country. I know Mitt has what it takes to restore the image and reputation of America to global preeminence.

It's up to us to carry the torch for Mitt by relaying information in support of the campaign to our families, friends and business associates.

Anne Wall

Former Brand Protection Manager, Salt Lake Organizing Committee

 

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