Room of Your Own | Roundtable: Is Your Blog Holding You Back? The Balance Between Your Blog and Your Goals / Presentation: Positive Return on Content: Make Your Words Work for You

BlogHer Original Post
Event Date: 
July 27, 2013 - 10:30am - 12:00pm
Conference Day: 
Day 2
Conference: 
Conference Track: 
Room of Your Own

 

10:30-11:15 | Is Your Blog Holding You Back? The Balance Between Your Blog and Your Goals
We talk about the need to strike balance between our blog and our family, but what about the balance between your blog and your goals? Whether it starts out as a place to hone your skill or a marketing tool for an online shop, oftentimes our blogs take on a life of their own – and what begins as a mutually-beneficial relationship between our blogs and our ambitions becomes a one-sided detour into SEO and analytics. Is there a way to get back on track and use our blogs the way we intended? Share tools and goal-setting techniques to keep yourself accountable and on track for your blogging goals.

Panelists: Erin Sipes, Shannon Moyer-Szemenyei, Tabatha Muntzinger

 

11:15-12:00 | Positive Return on Content: Make Your Words Work for You
We all understand that we need to get return on our investments, but what about when your content is your investment? Making your words work for you and monetizing your content using best practices to achieve the best results will help you gain Return on Content. Return on Content is the calculated value of Call-to-Action-style posts, as determined by Facebook posting analyses, social media reports, and Google Analytics. This presentation will introduce you to free products, services and tools alongside analytic techniques that will help you get a positive Return on Content on both native web and mobile content in just a few easy steps.

Instructor: Samantha Arigapudi