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I’m struggling here. I’ve been pro-Hillary since 1991, but something I heard on Meet the Press on Sunday has shifted my favor towards Obama, and I cannot stop thinking about it. I want your feedback here. Does good campaign management forecast good governance? If both Clinton and McCain have gone broke, run weak messages, and had many staff battles, why would we trust them with our country? If I was a venture capitalist, which campaign would I invest in? But then, George Bush had a fantastic campaign….
MR: RUSSERT: Joe Klein made this observation, Albert Hunt. Let me see what you think of it. He writes this. "If nothing else, a presidential campaign tests a candidate's ability to think strategically and tactically and to manage a very complex organization. We have three plausible candidates remaining - Obama, Clinton and John McCain - and Obama has proven himself the best executive by far. Both the Clinton and the McCain campaigns have gone broke at crucial moments. So much for fiscal responsibility."
MR. HUNT: Oh, I think that's absolutely dead on, Tim. I mean, there's a wonderful piece by Josh Green in The Atlantic that talks about the total disarray of the Clinton campaign. The biggest enterprise that either Senator Clinton or Senator Obama have ever run in their entire lives are these campaigns. And you--one just looks at the result. Whoever wins, and I don't think it's a foregone conclusion, David Axelrod and company at that Obama campaign have run circles around the Clinton campaign. They weren't prepared for a protracted battle, they weren't, weren't prepared for a money fight, they weren't prepared for caucuses, they weren't prepared for a tough alternative. And what happened, Tim, every smart politician, every smart political strategist comes in with a game plan. But the really good ones are able to adjust. They're able to throw out some stuff, tweak some stuff, the Stu Spencers, the James Carvilles. These people couldn't adjust.
All of you who have managed finances or worked at small, young companies know the challenges. This interview with Betsy Myers, Obama’s COO, illustrates the start-up nature of a campaign:
On Jan. 8, 2007, she signed on to a campaign that had a handful of people. Today, it is a $100 million "start-up" with 700 employees, headquarters in Chicago, 70 field offices and hundreds of national volunteers. Myers has led the way, building a fast, effective and efficient operation.
Like in many organizations with this function, the operations component of the campaign covers four main elements: financial operations; headquarters and field operations (including correspondence, call centers and legal and human resources); information technology and infrastructure; and travel. In short, Myers has a central, hands-on, day-to-day role with the responsibility of overseeing everything that is not specifically related to policy, polling, media or campaign strategy.
Fine, so Obama has hired staff to manage a good business. But think about entrepreneurialism, a quality we Americans hold truly sacred. Obama's campaign is very entrepreneurial: from new approaches to outreach and fundraising, to liberal use of shared ideas (I think Clinton's attacking Obama on borrowing Deval Patrick's language is ridiculous). Like all good entrepreneurs, Obama is master of the idea virus. Aren't "Change" and "Yes. We Can" simply great taglines?
Annaliese on the NTEN blog cites Obama’s use of new media tools to grow low-dollar donors and its potential to be a model for new philanthropy.
What about Barack Obama's stunning fundraising model of reaching out to many online donors online, asking them to contribute small amounts? This fund raising pool has proven to be more successful than the traditional large individual donors model other candidates have depended on.
…. A key to Obama's model is that his campaign goes back to his grassroots donors multiple times.
Dean’s 2004 campaign invented the idea, but Obama has taken it farther: from t-shirts to crazy social network campaigns (great summary here). His fundraising and grassroots strategies have been very innovative. If it was a marketing campaign, it would be the iPod. Hillary would be the Zune.
Does any of this matter in electing a president???
I’m not a Venture Capitalist (I wish). And I’ve voted already….so over the weekend, I’m thinking about Health Care policy, which is the issue I most care about for this election. And on which I place more faith in Clinton, frankly. But I do place stock in running a good campaign.
Talk to you Monday on health care.












