Sales & Marketing Track -- Next Level Personal Branding: Turning You Into the “Product”

Building your personal brand is the first step in effectively marketing yourself and your blog. This discussion and workshop with Maria Ross of Red Slice will show you how to define what your brand actually is, articulate your brand’s value, and package that value into differentiated product offerings. Understanding your personal brand does not mean losing your personal voice. Rather, it allows you to make the most of that voice…to the benefit of you, your audience, and the partners with whom you choose to work.

Bring your laptops, because you’ll end the session with a deep dive into the 10 things you need to know in order to create, refine, and monetize your own personal brand.