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The short version: Jill Miller Zimon writes the topical blog, Writes Like She Talks (www.writeslikeshetalks.com) and often highlights the paucity of...
 
 
 
 

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San Francisco Legislative Proposal Would Restrict Restaurant Toys to 200 Calorie Food Items

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Two McDonald's Happy Meal with toy watches fashioned after the characters Donkey and Puss in Boots from the movie Shrek Forever After are pictured in Los Angeles June 22, 2010. A U.S. consumer group wants McDonald's Corp to stop using Happy Meal toys to lure children into its restaurants and has threatened to sue if the world's biggest hamburger chain does not comply within 30 days. REUTERS/Mario Anzuoni (UNITED STATES - Tags: FOOD CRIME LAW BUSINESS)

If you thought Seinfeld's Soup Nazi was bad, read this article about how a member of the San Francisco Board of Supervisors (a combined city and county governmental entity) wants to restrict restaurants in terms of the meals with which toys can be given. The highlights of the plan, which was introduced on Tuesday, August 10, 2010, include:

Under the proposed legislation, restaurants in San Francisco would not be allowed to provide an "incentive item," such as toys, trading cards or admission tickets, linked to the purchase of an individual menu item or meal that includes:

-- More than 200 calories for a single item or more than 600 calories for a meal. (A typical fast food hamburger has at least 250 calories, according to McDonald's and Burger King nutritional websites.)

-- More than 480 milligrams of sodium for a single item or 640 milligrams for a meal. (A typical fast-food hamburger has 520 milligrams of sodium.)

-- More than 35 percent of its calories derived from fat, unless the fat is contained in nuts, seeds or nut butters, or from a packaged egg or packaged low-fat or reduced-fat cheese.

-- More than 10 percent of its calories derived from saturated fats, with the exception of nuts, seeds, packaged eggs or packaged low-fat or reduced-fat cheese.

-- More than 0.5 grams of trans fat.

Other requirements:

-- Meals must include at least a half-cup of fruit and three-quarters of a cup of vegetables.

-- A beverage may not have more than 35 percent of its calories fat-based or more than 10 percent of its calories sugar-based.

The main proponent of the legislation, Supervisor Eric Mar, is quoted in the SFgate.com article as saying that, "Our legislation will encourage restaurants that offer unhealthy meals marketed toward children and youth to offer healthier food options with incentive items or toys ..." But the article also states that the local restaurant industry is calling the proposal punitive, and quotes at least one parent, at a McDonald's, stressing that the decision of what kids eat is up to the parents:

"They were hungry. We got something quick and they got toys to play with," Choice, 24, said. "These are growing boys, extremely active. I think it should be up to the parents, not the city, to decide what they eat."

A drive through of blog writing about the proposal reveals a mix of emotions -- including guilt. At this Eat Drink Better post by Jeannie Moulton, commenters were asked to answer the question of whether toys should be banned from being served with unhealthy meals and offered these kinds of thoughts:

I am so guilty of occasionally giving in to the diet desires of my child, but I do support a more healthy diet more often than not. It is not the government’s job to dictate what the public should or should not consume with ANY product.

and

Ban the toys if you want … my kids would ask for Happy Meals even if they came without a toy. They actually enjoy that conglomeration of chemicals & processed food particles that McDonald's calls chicken nuggets. But as their PARENT, I make the CHOICE not to feed them that garbage except on extremely rare occasions, even though they often whine & beg. Not only that, I EXPLAIN to them WHY I don't allow them to have it. That's really the problem here -- toys may be a marketing tool to encourage children to ask their parents for a product … but ultimately it's up to the parent to say NO, not the government to make laws

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Jill Miller Zimon 5 pts

I long ago lost count of how many things I wouldn't know if it weren't for blogs. I love that.

Yeah - I think I am partially coming at this from a sociologist perspective (how we change behavior), a law enforcement perspective (how do we enforce even well-intentioned laws) and a city council member perspective (Calif. ahead of most other states has SUCH SERIOUS financial issues - how is the use of $$ resources on this issue as good or better than on other issues?).

I think the democratic process and free speech show themselves to be the strengths they can be in cases like this - where we can hash out the different approaches and issues and maybe in all that, solutions arise, even without - preferably without! - legislating it.

For me, I must say and I do cringe a bit writing this - I often get back to the profit-motive - if it wasn't a profitable practice for the corporations, it wouldn't be done. And those corps are led by people and invested in by people. So it's those people's thinking that needs to be altered too, I think, a lot of times.

Thanks for commenting. Do blog about what you observe!!

Jill Writes Like She Talks ( http://www.writeslikeshetalks.com )

In The Arena: Jill Miller Zimon, Pepper Pike City Council Member ( http://jillmillerzimon.blogspot.com )

Laura Confer 5 pts

"I mean - if the laws allows some food - 200 calories or less - to still be sold with toys, that's really not necessarily going to stop the problem..."

That's a great point. I personally don't think any food should be sold with toys. The idea that some food is "good" and some is "evil" is a cultural trap that I know I'm constantly digging myself out of, but really is detrimental for all ages. I'm not hanging all my hopes on this piece of legislation, but I am interested to see how it would work out if voted into law. I truly believe it has to be both sides of the equation working together, with the government showing support for parents who aim for healthy lifestyles through conscientious legislation is the ideal, in my opinion. I'm going to be following all this closely to see how changes work, if they are even made. I liked your post on the issue, too; I don't think I would have caught this news without it.

Jill Miller Zimon 5 pts

I know many parents do choose to make the choices you do for your child, prioritizing appropriately and in a healthy way, hopefully. I remain unconvinced that legislation is an answer to persuading more parents to prioritize in a healthy way or a way in which we should be spending taxpayer dollars in terms of what it would take to enforce such laws against the wrongdoers - who really would be both the restaurants and the parents. I mean - if the laws allows some food - 200 calories or less - to still be sold with toys, that's really not necessarily going to stop the problem - it's just going to make the attraction to the restaurant less obvious. As you say, the parents are still the ultimate gatekeepers.

I guess my preference is to focus our efforts in the direction of the parents and modeling for the kids - as you are doing. I think making sure that corporations understand that they can't make money off of kids or time-pressed parents is very important - I'm just not sure that it will have as great an impact as helping the parents themselves might have.

Santa Clara has enacted such legislation - will be interesting to follow what happens there.

Jill Writes Like She Talks ( http://www.writeslikeshetalks.com )

In The Arena: Jill Miller Zimon, Pepper Pike City Council Member ( http://jillmillerzimon.blogspot.com )

Laura Confer 5 pts

The responsibility individually lies with parents; the cultural responsibility, however, lies with the population as a whole. We shouldn't allow the cultural message to be that we reward kids for eating junk food, and including a toy in a fast food kid's meal embodies that message. As such, I support legislation that we remove the toy from kid's meals.

As a parent, I severely restrict my daughter's (and my own) diet to not include food that isn't junk, and honestly it is not difficult. If we are short on time, which many people cite as the reason for choosing junk over food, we either fix a quick dinner (our favorites: fruit, granola, and plain yogurt or scrambled eggs and toast) or, if we are on the go, I choose options that aren't total junk. At Wendy's, for example, you can get a plain baked potato and a cup of chili, and that's enough for my 2-year-old and myself. We have also shared salads, ditching the bacon and fatty dressings for grilled chicken and oil & vinegar. And yes, my two-year-old eats green salads! :) That comes from eating healthfully her entire (short) life, I believe.

Jill Miller Zimon 5 pts

And easy to agree with - yes. I'd say in a perfect world, that's exactly how I'd see things being taken care of regarding this issue. Now - all the reasons why it doesn't work that way? Honestly - I think it's pure human weakness - I just don't know what else!

Jill Writes Like She Talks ( http://www.writeslikeshetalks.com )

In The Arena: Jill Miller Zimon, Pepper Pike City Council Member ( http://jillmillerzimon.blogspot.com )

midnightbliss 5 pts

i think it should be the parents that should teach the children on how to choose healthy foods. what we need is to regulate the marketing strategies that promotes fast foods or unhealthy foods to children

Jill Miller Zimon 5 pts

Trees, tiny trees we've been telling my kids. ;)

Seriously though - I do agree with you. This is very very chicken and egg at times, between what is available and being placed in a position of having kids' entreaties frustrate us as parents, while corporations sit back and say, it's the American way to make a buck. And then the politicians just as easily seize on all this to make a few political points out of it all. It's very very tiring.

I think there are positive roles that can be played by all the stakeholders and the debate, in my view, mostly focuses on how to divvy up the responsibility. I don't know that there is any one answer but that should never be a reason to not try.

Thanks for commenting.

Jill Writes Like She Talks ( http://www.writeslikeshetalks.com )

In The Arena: Jill Miller Zimon, Pepper Pike City Council Member ( http://jillmillerzimon.blogspot.com )

sherriyork 5 pts

I get all the comments that the proposal shouldn't intervene, let parents make choices, but honestly, there is so much trickery and misleading information by the food industry that a consumer is almost defenseless and unfortunately needs more regulatory watchdogs. Just watch Food Matters or King Corn or Food Inc and you'll see that corn, corn, corn and it's sweetening additives (and government subsidies) manipulate our palates and then just go and add a toy - yikes how can we fight it...and don't get me started on that childhood obesity issue. I just feel that we need to keep fighting the machine -processed and fast foods - that have been at ground zero for our country's lack of good health - the ultimate cause of high healthcare costs, low productivity and obesity.
Sorry for the rant...now I need some nourishment - if only a toy came with broccoli.

Jill Miller Zimon 5 pts

Really freaked me out. My oldest child was veering into husky - my husband had been when he was young, my older brother had been also - it's not horribly uncommon but we figured that since our pediatrician recommended this woman, we'd give a try.

So she's telling us a lot of what we already knew - my son was about 5 I think - things like choose fruit not fruit juice and so on. But when we got to the topic of dessert, my husband and I talked about how I grew up in a home where dessert was special and only on weekends if we had an actual Dessert with a capital D, whereas he really loves dessert, every night. And I really felt that this was not a great thing to do for a kid.

So we wanted her to give us some suggestions for what was a healthy, appropriate way to think about this and she was absolutely "no." No desserts. I mean, nothing. No good desserts, no bad desserts. Just no desserts for our son.

I thought this was really weird. So I said, well, you know how, sometimes, maybe you just give in because you're at a friend's house, or he is at a friend's house, or it's an occasion or something. And she stared at me - I mean, really - a total blank stare. And then she said, "No, actually, I don't know what you mean."

So - we did not go back to her! Now, I'm not saying we have no discipline, but I also know that while we were looking for serious consultation, I really felt that it had to be something we could work with. We were not there for a matter of grave life and death. She also told us not to bother with swimming or bicycling because they were not weight bearing and would be a waste of time and energy.

As I say, we didn't go back, we did endure a few years of husky, and he is now a junior in high school and all around healthy. (Editing into the comment: we started our own regimen of walking several times a week, of swimming regularly and biking frequently, of portion size and no seconds etc. - he happens to have always been a great eater and he really developed knowing when to stop; he also works out now on his own).

Anyway - I don't recommend what I do for others, but I do think we have to be conscientious as well as realistic. There are some things about which we don't compromise - maybe for some people this issue really is it. I won't judge that and I think that's partly why I just cannot imagine LAW ENFORCEMENT getting involved in this - or civil lawsuits! Ugh. Just seems like the wrong way to target the problem.

Jill Writes Like She Talks ( http://www.writeslikeshetalks.com )

In The Arena: Jill Miller Zimon, Pepper Pike City Council Member ( http://jillmillerzimon.blogspot.com )

WritRams 5 pts

...your friend's piece. Witty AND thought-provoking.

You make very good points regarding "outrageous" versus "preferable".

I would be lying if I said I haven't made poor nutritional choices based on time constraints.

Great discussion. Thanks for starting it on here.

Jacqueline Wilson (aka: WritRams) is a writer, blogger, educator, mother and wife. You can find her on her Writer Ramblings blog at www.WritRams.com ( http://www.writrams.com ) writing about a little of everything...maybe even you.

Jill Miller Zimon 5 pts

Thanks for the comment. There's no doubt I go through my grass is always greener moments, thinking it must have been easier to govern and live in small groups of people w/few modern conveniences, but you know - I don't think so. Especially for women. Who knows, right? And it's kind of pointless to think about it that way because we're here now.

I think a lot of what gets me is the cycle of innovation and unintended consequences. We just cannot account for or stop a lot of that. And I do think ultimately that's what gets us to a lot of the places where we struggle with these kinds of things.

Anyway - I'm getting a bit too deep! Think I'll make myself some instant ice tea w/fake sweetener and flavored lemon. ;)

Jill Writes Like She Talks ( http://www.writeslikeshetalks.com )

In The Arena: Jill Miller Zimon, Pepper Pike City Council Member ( http://jillmillerzimon.blogspot.com )

Jill Miller Zimon 5 pts

Thanks for linking to that, Jacqueline. Here's the link to my friend's piece:

http://www.thefranchisekingblog.com/2010/06/mcdona... ( http://www.thefranchisekingblog.com/2010/06/mcdona... )

Yeah - I think we can all empathize. But also, as you can see in this Facebook comment that a friend of mine left, it's often about making priorities when one's choices can be limited (have you ever read the stats about the frequency of eating junk food relative to how close someone lives to such places?!).

i'm a working parent of 2 young children and its difficult to provide healthy, affordable, and convenient meals...but its something my partner and i are committed to so we make it a priority for our familt...we are also the product of middle class privilege so that makes a difference.

I think being vocal about what we may feel is outrageous action versus preferable action is very important - and why I'm glad people are indeed writing and talking about this.

Thanks for commenting!

Jill Writes Like She Talks ( http://www.writeslikeshetalks.com )

In The Arena: Jill Miller Zimon, Pepper Pike City Council Member ( http://jillmillerzimon.blogspot.com )

Jill Miller Zimon 5 pts

Right - I don't begrudge people wanting to change thought processes, but there just have got to be better ways than policing a law that seems overly about winning points rather than changing habits.

Jill Writes Like She Talks ( http://www.writeslikeshetalks.com )

In The Arena: Jill Miller Zimon, Pepper Pike City Council Member ( http://jillmillerzimon.blogspot.com )

IsleDance 5 pts

The Gov should support doing less...

Less plastic.

Less marketing to children.

Less junk food.

:o)

One Friday night, I loaded up my life and headed out... ( http://isledance.blogspot.com )

WritRams 5 pts

...in a recent post.

Personally, I don't think it's the "toys" that are creating the issue. I think it's the parents who aren't saying NO to their kids, or aren't making better choices and teaching their kids about good choices.

(PS-the toys do suck.)

Here's my post:
Soapbox: Children’s Meal Toys Are Not Making Our Kids Fat ( http://www.writrams.com/2010/08/18/soapbox-childre... )

Jacqueline Wilson (aka: WritRams) is a writer, blogger, educator, mother and wife. You can find her on her Writer Ramblings blog at www.WritRams.com ( http://www.writrams.com ) writing about a little of everything...maybe even you.

JennaHatfield 9 pts

My kids (almost 5, almost 3) had never had a "kids meal" until traveling for our vacation last week when we happened upon a Wendy's and found that they had Where's Waldo toys. I may have gotten them nuggets (and orange slices, yo) just for me. We otherwise would have avoided the overpriced kids meal in the first place. (And mine have milk. They still think lemonade is "yucky." lol)

When it comes down to it, the toys are almost always unnecessary and junky. I would prefer not to associate junk food (which is what fast food is, I'm -- not -- sorry) with a reward. I don't need the government's help with that, but I do wish more people would take on that thought process. Not to make me feel right but for the benefit of our kids.

Contributing Editor Jenna Hatfield (@FireMom ( http://twitter.com/FireMom )) blogs at Stop, Drop and Blog ( http://stopdropandblog.com ) and The Chronicles of Munchkin Land ( http://thechroniclesofmunchkinland.com ). She is a freelance writer and newspaper photographer.