Sandy Carter is responsible for setting the direction for IBM’s Social Business initiative, working with companies who are becoming Social Businesses, and being the evangelist for the concept and best practices around Social Business.
Previously, she was VP, Software Business Partners and Midmarket, responsible for IBM’s software ecosystem initiatives, and VP, SOA, BPM and WebSphere Strategy, Channels and Marketing. Fast Company named her one of the most influential women in technology, and Everything Channels CRN magazine named her one of the most powerful 100 women in channels in 2010 and 2009.
Author of “The New Language of Business: SOA & Web 2.0”, and “The New Language of Marketing 2.0”, she is an avid social media evangelist, a top Blogger and Twitter-er in IBM, and led an award winning team to 27 awards. She received MarCom awards for her blogger and Twitter communities and the 2010 Business Partner Virtual Event. She was recognized by World Brand Congress as 2009 Brand Leader of the Year, and by Altimeter Group as one of the top 10 women in social media.
She is on the board of WITI (Women in Technology International) Executive Advisory Council, WITI GEN (Global Executive Network), Forrester CMO Council, and is a member of the Marketing Focus Advisory Council; Chief Marketing Officer (CMO) Inner Circle, and American Management Association (AMA). She received the AIT United Nations Member of the Year award twice. In 2010, AlwaysOn named her to the “Top 25 Women in Tech to Watch” list, and she was inducted into the WITI Hall of Fame.
A graduate of Duke University and Harvard, and fluent in eight programming languages, she received a patent for developing a methodology and tool to create a technology deployment path to automate IT processes.