Sara Rosso

VIP Services, Automattic |
Sara is a writer, photographer, technology lover, and business & digital strategist living in Milan, Italy. She has an MBA in Managing Innovation & Technology from Santa Clara University in California, and a bachelors in Managing Information Systems (MIS) from Texas A&M University. She's worked in technology since 1996 for companies such as Hewlett-Packard and Ogilvy, and she currently works for Automattic ( and much more). She writes about food, recipes and travel at Ms. Adventures in Italy, and she founded an all-Italy news, culture and travel podcast called Eye on Italy. She writes about technology and building a business at When I Have Time. She's the creator and co-host of World Nutella Day, a grassroots fan celebration of the chocolate hazelnut spread. She's online at and on Twitter