Saudi Arabia Tackles Violence Against Women in First Ad Campaign

BlogHer Original Post

Saudi Arabia isn’t exactly known for its glowing record on women’s rights. Women still can’t drive in the Kingdom or go out in public without permission from a male relative. So I suppose it’s encouraging, if not surprising, that the Middle Eastern country just launched its first ad campaign condemning violence against women. The campaign is called No More Abuse. Why is the Kingdom taking up this issue now? Andri Antoniades takes a look at

According to the No More Abuse site, “The phenomenon of battered women in Saudi Arabia is much greater than is apparent on the surface,” it says. “It is a phenomenon found in the dark. We want to achieve justice for all women and children exposed to abuse in all parts of the Kingdom.”

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Image: © Arno Burqi/DPA/

A veiled woman in Riad, Saudi Arabia. Every adult woman has to have a close male relative as her "guardian," who is entitled to make a number of critical decisions on a woman's behalf.

Do you think this campaign will prompt women to actually report if they've been abused by their male relatives?


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