I'm sorry, I just can't tell this story as well as the AntiCraft goddesses can.  As the story goes:

When this vision came, we knew we must create a haven for all the sinister crafters of the world. No more would we be cowed into silence by cheerful scrapbook stickers. Never again would we be forced to gleefully execute a sweater of intarsia puppies. The green fairy had blessed us with an exotic vision we were powerless to deny....

But not really. Really, we thrilled that crafting was de-grannified; we just got tired of it having to be so dang perky all the time.We suppose that's what happens when you take something old into the marketing department for cosmetic surgery. Some things get sucked out, some things get porcelain veneers, and some things get, um, perkier.