Breast cancer, one of the most common cancers among women, also has the distinctive honor of having its own heavily-advertised awareness campaign.


While the pros and cons of the Pink for October awareness campaign have been debated for some time (check out these BlogHer articles from October 2007), one of the key issues with the breast cancer movement is the sheer magnitude of it. While there are countless agencies researching breast cancer causes, cures and treatments (whom are funded by even more philanthropic and corporate entities), there has never been an attempt to organize the fight against the disease. As a result, the research is fractioned, sometimes disorganized, and even duplicated at times. (Think Before You Pink produced an excellent PSA on this very topic that may be viewed here.)