This article is a part of a series of posts on How to Build Blog Traffic (see Intro).

One of the key ways that people find your site is through a search engine such as Google, Yahoo, or MSN. Placing highly on Search Engine Results Pages (SERPs) when someone is doing a search will almost guarantee lots of traffic of new visitors to your site. In fact, search engine results placement is so important for the business models of thousands of web-based companies that an entire industry of Search Engine Optimization (SEO) professionals exists to advise people on how to score better in the search returns.