If it looks like a duck and it walks like a duck then the saying goes that it's probably a duck. But what do you do when trusted infertility organizations are duped by a wolf in a duck costume? Or a duck-wolf hybrid? Or...since this analogy is falling apart since there is nothing duck-like about sensationalism, what do you do when producers from the Tyra Banks Show deceive major infertility organizations and potential interviewees alike in an effort to elicit tears and boost ratings in our schadenfreude-like culture?