We Don't Know What to Do with You

The elephant in the room is how marketers are blowing it with women outside the young, white mom demographic. This issue bubbled to the top during BlogHer 07's State of the Momosphere panel. When a couple of MommyBloggers of color voiced their dismay at feeling alternately pandered to and ignored by companies who are currently crawling the blogosphere, a marketer in the room actually uttered the now-famous words that comprise the title of this session.