When I started blogging at Surrender, Dorothy, I knew trying to trademark my site name would be impossible. I stole the phrase from the sky, for one thing (although mine, with a comma, insists Dorothy surrender rather than be surrendered, which I think is an important point, ahem). For another thing, there is already a Surrender, Dorothy band, a movie, a book, you name it. We can’t all be suing each other. So I never thought much about the other Surrender, Dorothy bloggers out there, and there are many – I see them in my Google alerts. No big deal, I think. As long as I differentiate my writing style and include my photo, people will always know who I am. However, that said, I totally respect the right of anyone to trademark an idea. Trademarking is totally different than copyrighting.