You spend hours, days, weeks, months writing, photographing, uploading, editing your blog. At the end of the day you hope that someone (or more than a few someones) takes the time to read it. One would think that it is pretty obvious the steps one must take to build an audience, or build traffic to one's blog; you have to have great content, right? But less obvious are the roles that community and technology play in increasing your blog audience.