Shani Higgins joined Technorati in 2007 to lead strategy and day-to-day operations for the company’s advertising sales, business development, and the Technorati Media advertising network. Under Shani’s leadership, Technorati Media’s network launched in 2008 and has since become the largest social media advertising network, with more than 3,000 sites and a US reach of 183 million. Shani was a driving force behind the Technorati Media acquisition of SV Moms in 2010 and BlogCritics in 2008, and directed the development of the Technorati Media Exchange– the first private exchange for brand-safe independent and socially engaging publishers– which launched in April 2011. Previously, Shani held senior management roles at Infoseek/GO/Disney, Ziff Davis, Benedek Investment Group, and Tacit Software. She earned her BA in Communication from Rutgers University.