|There is nothing to fear, but fear itself.|
For those of you already marketing on the Internet and still struggling, if your online presence mirrors your offline presence, you're not much better off than the social media and internet marketing skeptics, naysayers and laggers. Traditional marketing moved on to the Internet is also ineffective. Today's consumers are smarter than that and they will quickly turn away. I'm not suggesting you should completely abandon everything you're currently doing just that you should start to move quickly in a better direction and you might need help refocusing.
HubSpot says it well, "In traditional marketing (outbound marketing), companies focus on finding customers. They use techniques that are poorly targeted and that interrupt people. They use cold-calling, print advertising, T.V. advertising, junk mail, spam, and trade shows.
Inbound Marketers flip outbound marketing on its head.
Instead of interrupting people with television ads, they create videos that potential customers want to see. Instead of buying display ads in print publications, they create their own business blog that people subscribe to and look forward to reading. Instead of cold calling, they create useful content and tools so that prospects contact them looking for more information.
Instead of driving their message into a crowd over and over again like a sledgehammer, they attract highly qualified customers to their business like a magnet."*
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