Minding Your Own Business | Connecting with Brands from the Inside Out (Room 6F)

There are two steps to working with brands. Doing it right requires sharply strategic and tenaciously tactical thinking. Without both, you’ll be left wondering how everyone else does it. The first step is understanding your brand. It takes honesty, openness, and confidence. What do you have to offer? What makes you that special snowflake? Once you figure that out, the second step is all about making sure everyone else figures it out too. It takes persistence, research, chutzpah, and patience. Our speakers are going to walk you through the process… with specifics that will help you replicate their results. Susan Getgood moderates the discussion with Amie Valpone and Maya Bisineer.