Minding Your Own Business | Your Blog Can Make You a Social Media Marketer (Room 6F)
Social media, in and of itself, is not synonymous with marketing. Social media users are not, by virtue of their Twitter accounts alone, marketers. However: social media expertise is a big plus on any resume, pretty much required if you want to go into PR, communications or marketing of any kind, particularly with a consumer-focused company. If you’ve been thinking of making the leap into full-time employment as a social media marketer, this session will help you walk the marketing talk… and figure out if it’s the path for you. Elisa Camahort Page moderates the conversation with Jessica Kirkwood, Marcy Massura, and Melissa Lion. BlogHer’s own head marketer will discuss with women who have made the leap.