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How Running a Marathon Is a Lot Like Being a Small Blogger

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Recently I had a magical weekend in New Orleans where I attended the Mom 2.0 Summit. Everyone told me that Mom 2.0 would be my type of conference, and it turns out that everyone was right. I loved it. I loved that it was small, I loved that it was focused, I loved the openness and honesty of the attendees.

Turns out that the reasons I loved Mom 2.0 are the very reasons I should be proud of my blog.

It's small. It's focused. (Or "niche" as the marketers like to say.) I'm honest on my blog -- I don't pretend to be something I'm not, even if it acting differently might get me more readers.

What's strange is that the very reasons I loved Mom 2.0 are the reasons I sometimes feel bad about my blog.

I've been doing this since 2005. I've done fine for myself work-wise outside of the blog. I have made more amazing friends than I could have ever dreamed of. But sometimes I wonder what's wrong with this blog. Why do I still have the same modest traffic I've had since 2006? (Frustrating!)

What am I doing wrong?

Intellectually, I know the answer. I know that I'm doing nothing wrong, except when I am.

Talking to so many writers that I admire was energizing, and having some of them tell me how much they've loved this little space reminded me that while what I do here isn't for everyone, there are people reading.

And getting it.

(That's you. Thank you.)

Then yesterday I went to watch the Boston Marathon. If you ever want to put things in perspective, go watch marathon runners.

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While I was as amazed as anyone by the record-breaking times achieved by the elite runners, I couldn't stop watching the everyday people. The ones who kept going in the shadow of the elite athletes.

I was explaining the marathon to my children as we watched the people run. Why was everyone cheering? Why are they running? Why was that man crying as he ran? Why is someone running in an Elvis costume? Why? Why? Why?

And then my oldest asked me why people kept on running if someone had crossed the finish line hours ago. Why run if you're not going to win?

"Because winning isn't the point. I'm not sure finishing is the point. I think the point is simply to do it."

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If you want to win something, run 100 meters. If you want to experience something, run a marathon. -- Emil Zatopek, Czech runner; winner of four Olympic gold medals

My mother wanted to stay until the last runner. I told her we would have to be there past nightfall. The last runner is in a category all his own.

Blogging is like a marathon. You can be there from the beginning and play by the book, or you can jump in and out of it. There are elite runners who in many ways are in a race all their own, but that doesn't take away from the everyday people. The ones who have their own reasons for running.

The ones who keep going even after the race has been won.

The last runners.

I think I'm in that category. And I'm putting my heart into owning that.

If I'm not here, I'm at my blog or on Twitter

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EmSun 6 pts

I have to agree. I avoid metrics. They make me feel bad. :)

lauralohr 5 pts

Not only am I a small blogger, but a slow runner.

I ran a marathon before and didn't stop because the "winners" crossed the finish line. It was an individual race for me. Blogging is very individual.

It isn't about winning. I think you are dead on!

My Ex- Life 5 pts

I love your attitude. Thanks for the encouragement to keep going even when it looks like I'm not making much progress.

www.juliemooreonlife.wordpress.com ( http://www.juliemooreonlife.wordpress.com/ )

www.gracefullwomen.com ( http://www.gracefullwomen.com/ )

dianaelee 5 pts

This is a wonderful analogy. My feeling is that if I can reach one person and help them better manage their lives with chronic pain & illness, all the work is well worth it. Now if I reach more people than that, all the better!

Visit me at Somebody Heal Me: The Musings of a Chronic Migraineur ( http://somebodyhealme.dianalee.net )

Follow me on Twitter @somebodyhealme ( http://www.twitter.com/somebodyhealme )

katrap40 5 pts

I was trying to write something, and then I saw your blog and realized you had said it for me. Thank you, even if I do hate you for getting there first.

http://democracy-sometime.blogspot.com
www.murderunderthebridge.com ( http://www.murderunderthebridge.com )

Where there is oppression, there will be resistance.

jennyonthespot 5 pts

Roxanna. This is an AWESOME wonderful post. Well done. Simple great. Love it... Amen.

Jenny Ingram writes at Jenny On The Spot ( http://www.jennyonthespot.com ) and wears glitter everyday. She also digresses over there on the Twitter @jennyonthespot ( http://twitter.com/jennyonthespot ).

The UDG 5 pts

I'm totally a small blogger and sometimes wonder, is it really worth it? As a beginning runner, that thought also crosses my mind every time I lace up my shoes.

Recently at a bridal shower, I had a good friend, someone I really admire, praise my blog to everyone around us. I didn't even know she read it! So yes it is worth it. And being able to fit in my skinny jeans again? Will be totally worth it.

Jen at the Den 5 pts

What a perfect analogy! I have been doing the running for five years, and the blogging for three. I will add a few more insights:

1. You get sore in places in your body you never knew existed when you run a marathon. You get emotional with writing things from a place of authenticity that you never explored when you write!

2. You sweat alot in running. You learn to not sweat the small stuff when reading comments on your blog!

3. You find your inner strength and your perseverance when you run a marathon. Same with writing for me.
As I train for marathon number 4, I am sure I will come up with more!
Thanks for a great post!
Jen

http://www.mamalode.com/blog/category/stories/den-...

biogirl 5 pts

Love this post. Thanks for making me feel better about my little blog that could :) Sometimes I wonder why I don't have more traffic, but this post helped me to remember that I don't need it.

miguelina 5 pts

Thank you so much, Alissa. Man, you're inspiring me to get off my butt and start training. Hmmm....

If I'm not here ( http://www.blogher.com/blog/miguelina ), I'm at my blog ( http://www.everydaytreats.com/ ) or on Twitter ( http://twitter.com/miguelina )

miguelina 5 pts

Really? Thank you! And nice to meet you!

If I'm not here ( http://www.blogher.com/blog/miguelina ), I'm at my blog ( http://www.everydaytreats.com/ ) or on Twitter ( http://twitter.com/miguelina )

miguelina 5 pts

Joy! That's another excellent reason to do it. You're so right!

If I'm not here ( http://www.blogher.com/blog/miguelina ), I'm at my blog ( http://www.everydaytreats.com/ ) or on Twitter ( http://twitter.com/miguelina )

miguelina 5 pts

I'm with you! My blog may not have superstar stats, but it certainly has brought me many opportunities. In that sense, I feel like it's a success. We all measure success differently.

If I'm not here ( http://www.blogher.com/blog/miguelina ), I'm at my blog ( http://www.everydaytreats.com/ ) or on Twitter ( http://twitter.com/miguelina )

miguelina 5 pts

Thank you -- and psst...I've never run a marathon either. But watching it is so inspiring.

If I'm not here ( http://www.blogher.com/blog/miguelina ), I'm at my blog ( http://www.everydaytreats.com/ ) or on Twitter ( http://twitter.com/miguelina )

Galit Breen 5 pts

Who knew this blogging thing could be so emotional?! I've felt every single thing that you described.

Yes, we're on a journey with its own ups and downs.

But, damn! What a ride!

Loved this. Truly.

Galit Breen blogs at These Little Waves ( http://theselittlewaves.com ). On any given day you can find her juggling three children, one husband, one puggle and one laptop.

miguelina 5 pts

And love is the very best reason to do anything at all, isn't it?

If I'm not here ( http://www.blogher.com/blog/miguelina ), I'm at my blog ( http://www.everydaytreats.com/ ) or on Twitter ( http://twitter.com/miguelina )

miguelina 5 pts

I actually get what you're saying. But honestly, does the category even matter? :)

If I'm not here ( http://www.blogher.com/blog/miguelina ), I'm at my blog ( http://www.everydaytreats.com/ ) or on Twitter ( http://twitter.com/miguelina )

miguelina 5 pts

Thanks so much, Christine! Metrics can drive you mad. It's true.

If I'm not here ( http://www.blogher.com/blog/miguelina ), I'm at my blog ( http://www.everydaytreats.com/ ) or on Twitter ( http://twitter.com/miguelina )

Mrs_wonderbread 5 pts

I love this analogy. For the blogs I've read, the ones who are little more successful than I am have had that inn mind. Sure, some make money and fame, but you should be doing what you love.
PS Just added you to my reader ;)

havestrollerwilltravel 5 pts

I love this post and I love the comparison. I used to marathon and never thought of the comparison. Thanks for the inspiration.

Alissa

www.havestrollerwilltravel.com ( http://www.havestrollerwilltravel.com )

fortycakes 5 pts

fortycakes.com

As a blog with a small audience and a marathon runner, I totally agree with you. During the NYC marathon last year, I thought many times, "Why am I doing this?" and I think that sometimes with my blog. But, I am doing it because I like to, it is something I am proud of, and it brings me joy. Not money, not fame.

What She Said 5 pts

I loved it the first time I read it and it's just as valid now. I recently moved from Blogger to Wordpress and have a lot of trouble reading Google Analytics (vs. my old Blogger stats). As a result, I've sort of given up trying to track my stats. It's been sort of refreshing.

And I've come to terms with being a small blogger - I don't think I'd want to be super popular. I agree with Boston Mamas that the aggressive, rate race element of blogging makes me uncomfortable. I just want to use my blog to showcase my writing in an effort to one day make a career out of it. I don't want to be Dooce.

Kristin (@SaidKristin ( http://twitter.com/#%21/SaidKristin )) blogs about everything from parenting to social media to stink bugs at her virtual mind dump, What She Said.  ( http://shesaid.us )

Grace Hwang Lynch 7 pts

but I do know how hard it is to get off the couch and train your muscles to run a couple miles. And how to start a niche blog from scratch, not knowing anything about HTML or knowing anyone else who blogs.

You've captured in a lovely way that questioning that goes on inside one's head when you have to dig deep to think about whether something is worth doing... and what is the right way for YOU to go about it.

I'll be thinking about this one...

Grace Hwang Lynch blogs at HapaMama ( http://hapamama.com ) and A Year (Almost) Without Shopping ( http://www.blogher.com/ A Year (Almost) Without Shopping ).

amandamcmom 5 pts

THANK YOU. Just what I needed to read. Some times I wonder why I blog, but then I remind myself I do it because I love it. I also started running last month, I just did a 5K run on Saturday and I was the LAST person to cross the line, I didnt let that get me down. I crossed the line with the biggest smile on my face and had my children and family there cheering me on, even though all the other runners passed 10-15 mins earlier.
I love the comparison of running to blogging, I totally get it. I blog like I run, for me and I dont care if I come in last in either one of them!

http://monpetitshoo.blogspot.com/

issascrazyworld 5 pts

http://issascrazyworld.com

Truly, it may be the best post I've read on here in weeks. Love it.

As a small blogger, I've at times wondered what I'm doing wrong too. I've been at this since 2006 and I do wonder what's wrong with me. But then? I remember why I do it. I write because I love it. I blog because I adore the people who read. I've met amazing friends. That's why I keep on doing it.

Nobody wants to be Ethel 5 pts

Hmmmm. Now I have to figure out what category I am in. I have done sprint triathlons but never a marathon. In the women sprint triathlons they let the older women go first and the younger women go last. Therefore I was in the middle of the pack finishing. I don't think age takes priority in blogging. I'm sure I am in the middle of the pack somewhere. It is whether I can rise somewhere near the top where the cream is.

The Patty Beat can be found at  http://pattyabr.wordpress.com ( http://pattyabr.wordpress.com/ ) where The Fearless Cook resides ready to take on your most feared items in the kitchen.

Boston Mamas 5 pts

I love this post Roxanna. As someone who rarely even checks my site metrics, I get squirmy when I see the aggressive, rat pack element of blogging. This post is a wonderful reminder of the importance of embracing your blog, whatever the size or focus.

http://www.bostonmamas.com/ (parenting blog) | http://www.poshpeacock.com/ (design work + blog) | http://popdiscourse.com (personal blog)