are personal branding websites a crock?

BlogHer Network
A reader writes: What are your thoughts on personal “branding” websites? I’m talking about websites where the home page is usually a few brief sentences that provide a snapshot of the person’s profession, a casual picture of the person (sometimes engaged in a hobby, such as playing an instrument), and an About Me section that focuses on personal hobbies and interests. There is nothing interactive about these sites, so I don’t even understand who the intended audience is. . . .

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