Bloggers and PR Pitches From Politicians

BlogHer Spotlight

With election season in full swing, have you been approached by a public relations team from a political campaign? For many bloggers who aren't used to the political arena, this may be confusing territory. Amber Strocel from Strocel.com writes about her experiences working with her local elected officials and offers some advice about how you can decide whether accepting a PR pitch from a politicians is right for your blogging brand. --Grace

One of the things that has been interesting to me lately is the way that other people respond to the PR work I do. When I get free admission to the Vancouver Aquarium or a free cardboard playhouse for review purposes, everyone seems pretty positive. When I accept an invitation to be at an event with British Columbia Premier Christy Clark, the tone changes. On Twitter, people even said that if they had the chance to meet her, they’d say some pretty rude things. I think that basic civility is always called for, but the shift in attitudes was hard to miss.

I understand why politicians bring out everyone’s inner cynic. They love to make lots of promises, and a good portion of them never come to fruition. Plus, we all have different political orientations, and no one is better at highlighting those differences than politicians. It’s also true that anytime I’m invited to an event as a blogger, the unspoken expectation is that I will blog / tweet / post to Facebook / create a YouTube video / etc. So, yes, if I’m in a room with a politician and a whole bunch of mom bloggers, I get that there’s some PR happening. They’re hoping to get something from me, by giving me something.

Image Credit: Statsministerens kontor

Read more from Public Relations, Premier Christy Clark and Me at Strocel.com

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