Church Packaging: Finding a Spiritual Home

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Shopping around for a place to worship brings up the question: How does a church 'brand' itself? And what kind of atmosphere will make the optimum personal fit for spiritual growth?

"There’s nothing wrong with volume, flash, or extras. Just like there’s nothing wrong with speaking another language and having different customs. I know this. One person worships God best surrounded by nature, another by singing 100-year-old hymns, another reciting 1500-year-old creeds, and another in the midst of a blare of guitars and drums. Who am I to say my way of worshiping is right, or even best? I dare not."




Image credit: Palm Beach Post via ZUMA Press.

Read more from Church Packaging: Finding a Spiritual Home at A Deeper Story: Tales of Christ and Culture