Do Businesses Really Like Groupon?

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[Editor's Note: Janssen is what every business should hope for: an ethical consumer. Here she questions if Groupon is really helping businesses and what she, as a consumer, wants to get out of trying something new. -Rita]

Groupon-ing

On the other hand, as deal sites pop up like crazy (one of the Austin blogs I read listed FORTY ONE local deal sites recently), I wonder if people are just more likely to hop from one Groupon-ed meal to another, trying tons of new restaurants and outings, instead of, as the restaurant probably hopes, developing a deep and long-lasting loyalty to a particular place, where they will return month after month to spend scores of real money.

Groupon Towels

Credit Image: Groupon on Flickr


Read more from Groupon-ing at Everyday Reading

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