How Mascara Should Be Advertised – Eyeko

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We’ve all seen the annoying ads for mascara of the girls with thick, Kim Kardashian style falsies on, claiming to give you the fattest lashes possible. We’ve also been disappointed when the results vary from good to non-existant, but nowhere near close to the false lash look that some of us crave. I’m not the first to complain about mascara advertising, many other people have done it. However, today I FINALLY saw mascara advertising done correctly. This is how companies . . .

Read more from How Mascara Should Be Advertised – Eyeko at Phyrra

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